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embargoes related to Russia ’ s moves into Ukraine has cratered the Russian snowmobile market , and taken sales of out-of-country snowmobiles to zero .

Hudgin stressed that there are two model years left ( 2024 and 2025 ). He said customers can continue to expect a high level of support from the brand going forward . “ We are very committed to this ,” Hudgin said . “ We want to make sure our customers are taken care of if they bought a Yamaha in the past or if they continue to buy them in the future . There will be years of parts supply for them to rely upon .” Warranties will also be continued to their full term , he said .

The brand also pledged to work with its roughly 500 worldwide snowmobile dealers to help them transition to life beyond sleds , Hudgin and Smith said . Furthermore , no layoffs are planned

because of this decision . Yamaha says it will work with dealers to best position each dealer for continued success in the next 24 to 36 months while focusing on existing product groups and expansion of new opportunities .

The manufacturer will also offer sales , service , parts and warranty up to and including the 2025 model year line of snowmobiles . Current customers can expect the same level of customer support they have traditionally received .

CUB CADET INTRODUCES ULTIMAS LAWN-CARE FOOTWEAR Cub Cadet has announced the limitededition release of its new Ultimas lawnmowing shoes , inspired by the company ’ s Ultima Series zero-turn mower .

“ Cub Cadet prides itself with more than 60 years of engineering excellence and constantly seeks new , innovative ways to enhance the lawn mowing experience for our users . And despite playing such an important role in the process , footwear is usually an afterthought ,” says Erin Floto , brand manager at Cub Cadet . “ We are helping to revolutionize the way we care for our lawns with the introduction of Ultimas by

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10 OPE Business July 2023 www . OPEBusiness . com