store can cover seasonal DIY projects and their inventory focused on those projects , then see if it impacts sales .

Looking at the monthly performance of your social media will tell you whether your strategy is working . Are users liking , commenting , or sharing your posts , or are they sitting unseen and untouched ? Look at what content is getting the most attention and center future posts around that topic . Also look at the time of day when you get the most engagement and schedule posts then . Try posting less but with more impactful messaging for one month and see how your audience reacts .

Real World Case in Point Let ’ s look at a real-world example of a “ less is more ” strategy we employed for a business .

When we began managing the social media presence for a national bank , an existing posting schedule was in place that was frequent but lacked strategy . The results were lackluster , showing little to no engagement from their audience on the published posts .

Taking a quality over quantity approach , we strategically reduced the total amount of posts shared organically by the bank compared to previous months , while making each post more thoughtful , engaging , and impactful .

Our specific organic content strategies included :

A dedicated campaign to showcase the associates , humanizing the brand

Value-added content that showcased the bank ’ s dedication to educating clients and followers in their areas of expertise

A campaign celebrating the clients of the bank , many of whom are wellknown within their local communities as business leaders , humanitarians , and otherwise

By observing previous audience behavior and adjusting based on their engagement , key performance indicators improved by as much as 249 % in just one month !

Impressions , or total content views , increased by 228 %

Reach , or total users who saw the content , increased by 249 %

Engagements , or actions taken on content , increased by 188 %

There is no right strategy for every business when it comes to social media use . Do you have to use it ? Not necessarily . Should you ? You should at least make the effort with one platform . So many people spend time on social media , you ’ re missing an opportunity if you don ’ t experiment . OPEB

Hannah Ramsey is the Client Relations Specialist with Pushing the Envelope , Inc ., a strategic marketing communication firm based in Fort Myers , Florida .

Commercial Grade All Day Power User Friendly Planet Friendly

TAX

CREDIT

E

Find a Dealer at : meangreenproducts . com

L

I G

I B L E www . OPEBusiness . com April 2023 OPE Business 15