New Products Supplement 2025 | Page 16

BEER , SELTZER AND FMBS
PRODUCT NAME SUPPLIER CATEGORY MSRP ( 750-ML .) DESCRIPTION
The Flying Monkeys IPA Box Set
Flying Monkeys Craft Brewery
Beer , Seltzer and FMBs
$ 12.40
The Flying Monkeys IPA Box Set features four flavors : Squishy Marshmallow IPA ( 6.4 % ABV ), Meep-Morp High-Density Hop-Charged IPA ( 6.7 % ABV ), Gloop Breakfast IPA ( 6.1 % ABV ) and Yummo Citrus Punch IPA ( 6.3 % ABV ). flyingmonkeys . ca
Alcohol Alternative Botanical Seltzers
VIVAZEN
Beer , Seltzer and FMBs
$ 14.97 per 3-pack
With a unique mix of nine botanicals , nutrients and vitamins , these alcohol-free beverages are made without calories , carbs , sugar or caffeine . Available in three flavors : Tropical , Orange Cream and Raspberry Lime . Vivazen . com
Punkin Ale
Boston Beer Company
Beer , Seltzer and FMBs
Varies per outlet
Punkin Ale ( 7 % ABV ) is a full-bodied brown ale brewed with real pumpkin , brown sugar , allspice , nutmeg and cinnamon . With flavors of cinnamon spice and pumpkin , this fall favorite is now available from coast to coast , both on draft and in 6 pack / 12-oz . cans . bostonbeer . com
Uncle Waithley ’ s Smoked Pineapple with Star Anise and Thyme
Uncle Waithley ' s Beverage Company
Beer , Seltzer and FMBs
Varies per outlet
This ginger beer is made with pimento wood-smoked pineapple juice and finished with the Caribbean spices star anise and thyme . A non-alcoholic ginger beer , Uncle Waithley ’ s can be consumed on its own , or used as a mixer . unclewaithleys . com
Tröegs Oktoberfest Lager
Tröegs Independent Brewing
Beer , Seltzer and FMBs
Varies per outlet
Weighing in at 6.1 % ABV , this lager has notes of sweet caramel , fresh-baked bread and flowering herbs . It ' s available on draft and in 12-oz . bottles and cans everywhere Tröegs beer is sold . Troegs . com
Tröegs Nimble Giant Double IPA
Tröegs Independent Brewing
Beer , Seltzer and FMBs
Varies per outlet
Nimble Giant started in Tröegs ’ small-batch Scratch Series as an experiment with Mosaic hops . After half a dozen test batches , the Tröegs brewing team hit upon a hop combination : Mosaic , Simcoe and Azacca . Nimble Giant weighs in at 9 % ABV . troegs . com
Eight Beer
Eight
Beer , Seltzer and FMBs
Varies per outlet
Eight is a light lager founded by 3x Super Bowl Champion and NFL Hall of Famer Troy Aikman . It is made with 90 calories , 2.6 grams of carbs , 4 % ABV and organic grains . Eightbeer . com
Tröegs Freaky Squeeze
Tröegs Independent Brewing
Beer , Seltzer and FMBs
Varies per outlet
This release leads with two flavors : Black Cherry Limeade and Peach Orangeade . Both are 5.5 % ABV . Troegs . com
Genesee Mango Peach Kolsch
FIFCO USA
Beer , Seltzer and FMBs
Varies per outlet
This blond ale has natural mango and peach flavors . Mango Peach Kolsch rolls out to retail shelves in 12-packs of 12-oz . cans . It will also be on draft at select locations . Fifcousa . com
Tröegs Field Study Summer IPA
Tröegs Independent Brewing
Beer , Seltzer and FMBs
Varies per outlet
For Field Study ’ s grain bill , Tröegs uses a portion of rustic pale malt grown and harvested in Pennsylvania and produced by Double Eagle Malt just outside Philadelphia , PA . troegs . com
Affogato World Wide Stout
Boston Beer Company
Beer , Seltzer and FMBs
Varies per outlet
Coming in at 15 % ABV , this stout features notes of espresso and sweet vanilla for a liquid version of the namesake Italian treat . It ’ s available in select markets , where legal , in 4 pack / 12-oz . bottles . Bostonbeer . com
Tasty Traveler Jasmine Rice Lager
Boston Beer Company
Beer , Seltzer and FMBs
Varies per outlet
Tasty Traveler Jasmine Rice Lager is brewed with jasmine rice , lemongrass , wildflower honey and makrut lime leaf . 5 % ABV . Bostonbeer . com
Hoplark Vanilla Bean + Simcoe Hops & Lemongrass + Lemondrop Hops
Hoplark
Beer , Seltzer and FMBs
$ 41.99 per 18-pack
These alcohol-free beverages are made without the addition of sweeteners or extracts . The launch of Vanilla Bean + Simcoe Hops and Lemongrass + Lemondrop Hops is designed to expand the flavor profile of Hoplark ’ s offerings and invite new consumers . hoplark . com
Michelob Ultra Zero
Anheuser- Busch
Beer , Seltzer and FMBs
Varies per outlet
With 29 calories , this alcohol-free beer rolls out in 12-pack 12-oz . cans in January 2025 , and 6-pack 12-oz . bottles in March 2025 . anheuser-busch . com
Marine Odyssey IPA
Athletic Brewing
Beer , Seltzer and FMBs
Varies per outlet
Inspired by Netflix ’ s new five-part documentary series Our Oceans , Marine Odyssey IPA features a mix of hops and a grain blend for a bright and refreshing beverage . Each 12 oz . can of Marine Odyssey is less than 0.5 % ABV and contains 60 calories . athleticbrewing . com
BERO
BERO
Beer , Seltzer and FMBs
$ 15.98 per 6-pack or $ 54.98 per 24-pack
BERO comes to life through the shared partnership of Tom Holland , CEO John Herman , consumer-led fund Imaginary Ventures and WME . The line features three varieties of classic beer styles : Kingston Golden Pils , Edge Hill Hazy IPA and Noon Wheat . berobrewing . com
8ZERO5
Duvel Moortgat
Beer , Seltzer and FMBs
Varies per outlet
This alcohol-free blonde beer contains just 60 calories . It delivers the same taste as 805 from Firestone Walker Brewing . Duvelmoortgat . com
Kernza Lager
Deschutes Brewery
Beer , Seltzer and FMBs
Varies per outlet
This lager is the result of a collaboration between Patagonia Provisions and Deschutes Brewery . It ' s brewed with Kernza , Helios and Adeena hops , malted 2-row barley and Regenerative Organic Certified ® rye . 4.7 % ABV . Deschutesbrewery . com
Alcohol-Free Kernza Golden Brew
Deschutes Brewery
Beer , Seltzer and FMBs
Varies per outlet
This brew is also the result of a collaboration between Patagonia Provisions and Deschutes Brewery . It ' s brewed with Kernza , Helios and Adeena hops , malted 2-row barley and Regenerative Organic Certified ® rye . Deschutesbrewery . com
Mexican Lager-Style Brew
Hoplark
Beer , Seltzer and FMBs
$ 49.99 per 12-pack
This 0 alcohol , 0 calorie Mexican Lager-Style brew offers an aroma of corn , spicy peppers , honey and crackers , along with tasting notes of corn , grain , herbal and floral hops , and a hint of citrus . Hoplark . com
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