The year 2025 was nothing short of a supernova for celebrity-backed beverage alcohol brands.

Gone are the days of passive endorsements; this past year, we witnessed an unprecedented fusion of star power and strategic brand building. From A-list actors to chart-topping musicians and even legendary athletes, celebrities didn ' t just lend their names— they became integral founders, creative directors, and often, the very face of some of the most innovative spirits, wines and ready-to-drink cocktails to hit the market.

This slideshow celebrates the campaigns that cut through the noise, delivering not just sales, but cultural relevance. We’ re talking about the game-changers: brands that leveraged their celebrity creators to tell authentic stories, cultivate genuine community and redefine what " premium " truly means.

Expect to see stunning visuals that capture the essence of these collaborations— from sleek, minimalist designs to bold, avant-garde aesthetics. These aren ' t just pretty on bottles; these are meticulously crafted campaigns that transformed products lifestyle statements, proving that in 2025, a celebrity endorsement was less about and more about vision. faces into f a m e

2026 NEW PRODUCTS GUIDE 5