Beverage Group Vice President Jeremy Nedelka 763-383-4413 jnedelka @ epgacceleration. com

Editor, On-Premise Melissa Dowling 763-383-4442 mdowling @ epgacceleration. com

Editor, Off-Premise Kyle Swartz 763-383-4447 kswartz @ epgacceleration. com

Trade Managing Editor Krystina Skibo 763-383-4419 kskibo @ epgacceleration. com National Account Director Debbie Rittenberg 763-383-4455 drittenberg @ epgacceleration. com

Associate Managing Art Director Nicole Siewert

Sr VP / Audience Development Joanne Juda-Prainito

Happy New Year! As we all make the transition into 2026 and get ready for the year ahead, we hope we can make your start just a little bit easier with our New Products Guide.

With hundreds of products making their debut this past year, we wanted to feature them all in one easy-to-read guide. Our New Products Guide recaps all of those that appeared throughout the Beverage Information Group’ s websites in 2025. From spirits to beer to wine and everything in between, it’ s all in here.

One particular category to note that we saw more product launches in 2025 than other categories is the ready-to-drink( RTD) segment. Consumers want tasty, sessionable drinks that they can take with them on the go to parties, picnics and other fun gatherings without the hassle of lugging along a cocktail kit. And brands are catching on.

From small up-and-coming brands like Doggy Paddle to large brand staples such as Absolut, RTDs are taking up more and more shelf space at retailers across the nation.

Yet another segment that’ s seeing an increase in product launches is the cannabis-infused beverages category. Last year saw so many debuts in this category that we created a whole new section in our New Products Guide dedicated to infused beverages.

Whether it’ s new brands making their grand entrance or seasoned brands introducing a new flavor, 2025 saw a great deal of these drinks hitting both liquor store and dispensary shelves in states where they’ re legal.

Whenever possible, we provide you with supplier and producer information, product website and suggested retail price. So, if something catches your eye, you can easily place an order.

Inside our New Products Guide, you will also find special interactive features on Best Celebrity-Endorsed Campaigns in 2025, as well as New Cannabis-Infused Beverages that made their debut last year. It’ s time well spent to click through each section and see what 2025 brought to light.

We hope our guide serves you well and we will be back early next year to recap everything new that hit retail shelves in 2026.

Krystina Skibo Trade Managing Editor kskibo @ epgacceleration. com 763−383−4419

CEO Marion Minor

Beverage Dynamics, Beverage Wholesaler, Cheers and StateWays are published by EPG Brand Acceleration Editorial and executive offices at 7760 France Avenue South, Suite 810, Bloomington, MN 55435.

4 DATA DRIVEN A look into wine, beer and spirits sales throughout 2025. By Melissa Dowling

5 BEST CELEBRITY-ENDORSED CAMPAIGNS This interactive feature showcases some of the best celebrity-endorsed marketing campaigns that launched in 2025.

6 2026 NEW PRODUCTS GUIDE A list of all the new products that came out last year. By Krystina Skibo

22 NEW CANNABIS-INFUSED BRANDS This interactive feature showcases all the new cannabis-infused brands that made their debut last year.

2026 NEW PRODUCTS GUIDE 3