PowerSports Business

April 30, 2018

Issue link: https://read.epgmediallc.com/i/971778

Contents of this Issue


Page 0 of 31

w w w . p o w e r s p o r t s b u s i n e s s . c o m INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE April 30, 2018 • Volume 21, Number 6 • $3.99 Can-Am reveals all-new Maverick Sport side-by-sides with 75, 100hp engines Broward Motorsports in Florida triples size of flagship store with move BY JIMMY GILLIGAN STAFF REPORTER Broward Motorsports' Fort Lauderdale, Florida location was for years locked in a cramped, 20,000-square-foot space, where motorcycles stood handlebar-to-handlebar, and inventory had to be stored off-site. But with the recent move of the dealership group's flagship store to a 75,000-square-foot location in a nearby but prominent spot at the intersection of Interstate 95 and Sunrise Boulevard, the dealership has consolidated its inventory and boosted its bottom line. According to Broward Motorsports owner Sam Nehme, the new dealership is the larg- est metric dealership in Florida. More than tripling in size, the new space is much more roomy and allows for a unique and spacious showroom setup to showcase the brands it carries: Can-Am, Honda, Kawasaki, Sea- Doo, Suzuki and Yamaha, along with Honda Power Equipment and Scarab Boats. "Now the way our showroom is set up, we can actually showcase every manufacturer by brand in their own area, give or take 4,000 to 7,000 square feet for each of them, and things are spread out more," said Nehme. The dealership is in one of two 75,000 square-foot buildings, which were built after new building ownership acquired the 20-acre lot, a former concrete plant. Nehme had been looking for a larger space for years, and until this location at 2100 W Sunrise Boulevard (Suite 161) opened up, it was a real struggle to find a large piece of land given their proximity to the Atlantic Ocean. Among the highlights of the space are win- dows that invite customers to watch techni- cians work in the service department, and the fact that the extra room allowed the dealership to add new brands such as Vanderhall. As the building was a new construction, Nehme and the Broward Motorsports group was able to lay- out the space exactly how they wanted, which was a huge selling point for the move. The new location joins sister stores in Hollywood, Palm Beach and Tequesta. "When you do grow, you're adding on add- ing on and when you do all that, your depart- ments don't flow anymore and it's all pieced together," said Nehme. "For us to be able to start with a brand new building and lay it out on paper the exact way we want to see it flow, New facility on 10 acres will have maximum of annual output of 50,000 bikes That didn't take long. Less than five years after CFMOTO and KTM formed a relation- ship in which CFMOTO became responsible for the distribution of certain KTM motor- cycles in China along with the assembly of select KTM models, the two OEMs have announced another step forward. A new one-million-square-foot joint venture production facility on 10 acres at CFMOTO headquarters in Hangzhou, China, will have an expected annual output of 50,000 motorcycles. Officials from both companies participated in a groundbreaking ceremony last month. Importer, distributor of Chinese side-by-sides hosts inaugural meeting in Texas BY JIMMY GILLIGAN STAFF REPORTER It goes without saying that dealer meetings have the underlying goal of selling units and educating dealers on best practices and new products. But the first-ever dealer meeting for recently formed Sportsman Country was about far more than just placing orders. For Sportsman Country CEO Johnny Tai, the meeting was about transparency, and show- ing dealers how the Garland, Texas-based operation works. "The purpose of this event is that we wanted dealers to see what we have. Most people don't realize what we're doing here at our facility, so we need to let people know," said Tai, who New space, fresh take Sportsman Country on display CFMOTO, KTM joint venture grows with new 10-acre facility in China See page 12. See Sportsman Country, Page 6 See Broward, Page 7 See CFMOTO, Page 5 Dealers check out the Massimo Warrior 800 at the Sportsman Country assembly plant in Garland, Texas. Photo by Jimmy Gilligan/Powersports Business Broward Motorsports' new facility in Fort Lauderdale at the prominent intersection of Interstate 95 and Sunrise Boulevard features enough room that each OEM partner brand has its own space on the showroom floor. Photos courtesy of Broward Motorsports Broward Motorsports' new location will allow customers to shop in the comfort of an air-con- ditioned, 75,000 square foot building, complete with pre-owned units and boats inside as well. Harald Plöckinger (left) and Hubert Trunkenpolz of the KTM AG executive board joined CFMOTO president Mr. Lai Guogui at EICMA in 2017 to put the finishing touches on their latest deal. Photo by Dave McMahon/Powersports Business

Articles in this issue

Links on this page

Archives of this issue

view archives of PowerSports Business - April 30, 2018