Outdoor Power Equipment

May 2018

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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® EQUIPMENT & TECHNOLOGY FOCUS: Debris Handlers (Blowers, Sweepers and Vacuums) MAY 2018 | outdoorpowerequipment.com POWERING THE SUCCES S OF INDEPENDENT SERVICING DEALERS The History of OPEI | 14 Online Advertising 101 | 20 The Impact of Amazon | 26 ALSO INSIDE: Marketing – and Selling – to Millennials Marketing – and Selling – Key considerations to attract younger OPE buyers

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