Cheers April/May 2018

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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Page 5 of 59 6 • April/May 2018 FIRST SIP TAKEAWAYS FROM NC&B 2018 A HOST OF BARTENDERS, MANAGERS, OWNERS and beverage/hospitality executives convened in Las Vegas for the Nightclub & Bar Show in late March. Here are some of the highlights from the 2018 event. Staff education and training are crucial to your success. It doesn't matter how good the product is if your staff doesn't understand it and can't explain it to customers, according to David Foss, partner in Invictus Hospitality. Let your team taste the products and describe fl avors to build their vocabulary of descriptors. Employees want to be educated and developed. Training has been shown to boost employee retention and morale, said Pat Fahey, content director for the Cicerone Certifi cation Program. "People want to improve," and do better at their jobs, he said. Millennials have changed the beverage alcohol industry. For one thing, a presentation by Technomic noted that they were the fi rst generation to embrace beer, wine and spirits simultaneously, rather than starting out with beer when they became of legal drinking age. Both Millennials and Generation Y care about a product's story and where it comes from. That's just one reason that operators need to offer better wine and beer in their bars and restaurants, Voss said. It's an Instagram world. Make sure that that there's something in your establishment that people will take photos of, advised Lou Trop, president of restaurant/beverage consultancy LJ Trope & Co. Create "Instagram moments" with your drinks, decor, space, etc. You also need to have professional photos of your food and drinks for sharing and promoting on social media. The cannabis cat is out of the bag. Marijuana is already legal in nine states; that's expected to double by 2020 as more states consider legalizing pot for recreational use. Cannabis has become more acceptable for socialization and relaxation, so bars and restaurants need to get ready to deal with the challenges and opportunities that legal marijuana will present. "Ya gotta bring it" to compete and win. Bring energy to work every day, lead by example, build relationships and be sincere. These were just a few of the pearls of wisdom from keynote Ron "Jaws" Jaworski, former NFL quarterback and NFL analyst. Perhaps most important, he said to trust your team and set them up for success. "Create an atmosphere where people love coming to work." Cheers! Melissa Dowling Editor April/May 2018 • Vol. 29 No. 2 Editor Melissa Dowling 203-855-8499 ext. 2223 Managing Editor Kyle Swartz 203-855-8499 ext. 2225 Managing Art Director Dodi Vessels Sr. Project Manager Angela Scott 763-383-4441 Contributing Editors Jeremy Nedelka, Jack Robertiello, Thomas Henry Strenk Senior Regional Sales Managers Bruce Kostic 203-855-8499 ext. 2215 Mark Marcon 763-383-4456 Debbie Rittenberg 763-383-4455 List Rental Kris Grauer, NPS Phone: (203) 822 7933 Reprints Brett Petillo | Sales Manager Wright's Media O: 281-419-5725 x118 Cheers ® is published by EPG Media & Specialty Information Editorial offices at 17 High Street, 2nd Floor Norwalk, CT 06851 Tel: 203-855-8499 • Fax: 203-855-9446 CEO Marion Minor Sr VP/Audience Development Joanne Juda-Prainito VP/Finance Michael Murphy Operations Manager Bernadette Wohlman VP/Beverage Group Amy Collins Cheers (ISSN 1051-564X—USP Number 007-239) is published six times per year (February/March, April/May, June/July, August/September, October/November, December/January) by EPG Media & Specialty Information, 17 High Street, Norwalk, CT 06851. Periodical Rate Postage paid at Norwalk, CT and additional mailing offices. POSTMASTER: Send address changes to Cheers, P.O. Box 2123, Skokie, IL 60076-7823 SUBSCRIPTIONS: One-year subscription rates: USA $35.00; Canada $50.00; air mail to other countries $75.00. All subscriptions payable in U.S. dollars. Payment must accompany order. To subscribe write: Cheers, P.O. Box 2123, Skokie, IL 60076-7823, or call the Cheers customer service line at 847-513-6025, M-F 8 a.m. to 4:30 p.m. CST. Subscription customer service e-mail: Contents copyright © 2018 by EPG Media & Specialty Information, 17 High Street, Norwalk, CT 06851. Reproduction without the express written consent of the publisher is prohibited. EPG Media & Specialty Information, publishes Cheers, Beverage Dynamics, StateWays, Wine & Spirits Industry Marketing, Handbook Advance, Liquor Handbook, Wine Handbook, Beer Handbook and Fact Book.

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