Cheers April/May 2018

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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Page 27 of 59 28 • April/May 2018 Highest-Selling Growth Brands (000 9-liter cases) '16-'17 Brand Supplier 2017p % Change Woodbridge by Robert Mondavi Constellation Brands 9,760 0.1 Black Box Constellation Brands 6,600 22.7 Bota Box DFV Wines 6,040 18.9 Crown Royal Diageo 5,755 8.5 Tito's Handmade Vodka Fifth Generation 5,755 38 New Amsterdam Vodka E&J Gallo Winery 5,383 5.7 Jim Beam Beam Suntory 4,962 8.8 Fireball Sazerac 4,876 6.5 Liberty Creek E&J Gallo Winery 4,415 12.1 Svedka Constellation Brands 4,400 1.9 Hennessy Moet Hennessy 4,059 10.6 Source: The Beverage Information & Insights Group. (p) Preliminary. Fastest-Growing Growth Brands (000 9-liter cases) '16-'17 Brand Supplier 2017p % Change Ava Grace The Wine Group 110 3,566.7% The Little Penguin Bronco Wine Co. 238 1,300.0% Clos de Nit Winesellers 21 320.0% Century Cellars Bronco Wine Co. 84 250.0% Cooper & Thief Constellation Brands 50 233.3% Stone Cellars Bronco Wine Co. 239 191.5% Julia James Opici Wines—Market St. Spirits 20 100.0% Harken O'Neill Vintners & Distillers 24 100.0% D'Usse Bacardi USA 170 97.7% Western Son Vodka Western Son Distillery 101 94.2% Auspicion Opici Wines—Market St. Spirits 20 81.8% Colores del Sol Bronco Wine Co. 28 75.0% Eve Constellation Brands 35 75.0% Exotico Luxco 106 73.8% Blue Chair Bay Fishbowl Spirits 139 71.6% Source: The Beverage Information & Insights Group. (p) Preliminary. K eeping up with hundreds—if not thousands—of new product releases every year is a daunting task for retailers. How can members of the trade know which products to stock, which to drop and which to keep a close eye on? This year's list of 129 Growth Brands is a good place to start, as these wine and spirit brands have all managed to stand out in a crowded marketplace and gain consumers' trust. We're proud to honor these brands in four categories: Rising Star, Fast Track, Established Growth and Comeback. Their sales increases in 2017 were integral to the overall success and continued growth of the beverage alcohol industry. We spoke to many of this year's winners about what made them successful, from activation programs and packaging changes to new introductions and line extensions. These wines and spirits serve as an example for newcomers to follow, and for industry veterans to emulate. Cheers congratulates all 48 spirit and 81 wine Growth Brands winners, who will be honored during a reception at the Wine & Spirits Wholesalers Convention in Las Vegas on April 30. 28 • April/May 2018 SELECTING THE WINNERS The Beverage Information & Insights Group (sister research company of Cheers) determined this year's winners using the fol- lowing criteria, based on brands' projected case sales for the 2017 calendar year: Rising Stars are less than fi ve years old and have grown each year of their existence, reaching at least 20,000 nine-liter cases sold in 2017. Fast Track Brands have ex- ceeded 100,000 nine-liter cases sold in 2017, with double-digit growth in each of the past three years. All Fast Track Brands are at least fi ve years old. Established Growth Brands are top sellers in their category, moving a minimum of 400,000 nine-liter cases in 2017. They have also grown sales over each of the past three years. Comeback Brands are pre- vious Growth Brands winners that have rebounded in sales to at least their previous winning level, following a recent decline. For more information about the Growth Brands Awards and other industry data and analysis that's available from the Beverage Information & Insights Group, visit BevIn- or contact BIIG research analyst Marina Velez at

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