Stateways

Stateways March April 2018

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

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StateWays | www.stateways.com | March/April 2018 35 The DUI Simulator program is now in its seventh year and has reached more than 45,000 students. The program trav- els the state to various high schools and colleges to educate about the harmful ef- fects of drinking and distracted driving. Young people can experience various driving conditions, hazards and scenar- ios while operating the simulation ma- chine. It has a full schedule throughout April and will be on hand during the No School Spirits press event where the fi rst- place winner is revealed. In December, the WVABCA Enforce- ment Division piloted an app, Intellicheck Age ID, which enables fi eld agents to scan IDs. The pilot took place in Morgantown, home to the state's largest university. Working with the police department, the agency conducted operations that captured hundreds of fake and expired IDs, which were being used to gain access to bars or purchase alcohol. In April, the agency will conduct similar operations and compliance checks throughout the month. PENNSYLVANIA POSTERS Each year, the Pennsylvania Liquor Con- trol Board holds a poster contest aimed at students to showcase effective ways to reach children and teenagers about alco- hol awareness. The ceremony announcing the winners is held in April, when 50 stu- dents will be recognized in the 26th an- nual contest in 2018. "The contest is so important because young people design artwork that conveys Programs in NH and WV target underage drinking in a variety of ways. a message for other young people," says Chairman Tim Holden. "Our contest ensures these are positive no-use messages, encouraging fun, healthy, safe alternatives to un- derage drinking." The PLCB uses the winning designs to create posters, bookmarks and coloring sheets to distribute throughout the state. Winning students also have their artwork featured in a calendar and receive cash prizes. Since the poster contest began in 1992, more than 35,000 entries have been submitted and thousands more students have participated through projects in their classrooms. FOCUS ON ALCOHOL AWARENESS MONTH IN NEW HAMPSHIRE The New Hampshire Liquor Commission's Division of Enforcement and Licensing runs a number of campaigns and programs throughout Alcohol Awareness Month, includ- ing a poster contest, "Buyers Beware" PSA, underage drinking and driving education, appearances by the InvestiGATOR mascot and SIDNE simulated driving experience. The poster contest is open to all New Hampshire students, offering them an oppor- tunity to turn around peer pressure and send friends a positive message that alcohol doesn't have to be a part of their lives. The contest kicks off in March and ends in May, with winners receiving a prize pack including minor league baseball tickets. The Buyers Beware campaign is used to educate and inform adults about the dan- gers and consequences of providing alcohol to minors. The media campaign includes print and signage, plus radio ads and social media. The logo is highlighted in the NHLC's Sticker Shock program, where youth groups visit grocery stores to "sticker" beer packages warning buyers not to provide alcohol to minors. The Fatal Choices education program educates participants on state law regarding underage possession and drinking of alcohol, as well as driving under the infl uence. It allows participants to operate a golf cart through a road course while wearing goggles that simulate impairment. The agency is also partnering with Brown-Forman again on its Live Free & Host Responsibly campaign, which is tied to Alcohol Awareness month. Previous years have included a Cocktail & Mocktail Competition featuring Jack Daniel's products and alcohol-free products. • "OUR CONTEST ENSURES THESE ARE POSITIVE NO-USE MESSAGES, ENCOURAGING FUN, HEALTHY, SAFE ALTERNATIVES TO UNDERAGE DRINKING." – Tim Holden

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