Stateways March April 2018

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

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StateWays | | March/April 2018 34 Recent winners of the Pennsylvania Liquor Control Board's annual poster contest, which has received more than 35,000 entries since the program begain in 1992. to urge parents to talk with their kids about alcohol. Research shows that 94% of NC students believe underage drinsking is a problem, according to the governor's offi ce, and 8 in 10 mid- dle-schoolers think hearing more from their parents about al- cohol use would help. The NC ABC Commission has run its "Talk it Out" program to combat this problem for a few years, in partnership with med- ical associations, law enforcement and parent groups. It encour- ages parents to start a dialogue about alcohol early with their children, and provides resources they can use to get started. "Governor Cooper joins with North Carolina's ABC Com- mission, university researchers, law enforcement, local preven- tion coalitions and other community leaders to urge parents to start talking to their children about alcohol," says Katherine Haney, Director of the Initiative to Reduce Underage Drinking. "The NCABCC's Talk it Out campaign has expanded its web- site with more tips and tools to help parents and guardians have these conversations with their kids." EDUCATION AND ENFORCEMENT IN WEST VIRGINIA The West Virginia Alcohol Beverage Control Administration routinely works with law enforcement and other governmen- tal bodies, as well as community partnerships, non-profi ts like SADD and higher education institutions. Those part- nerships help the agency protect youth, families and com- munities from the negative consequences associated with underage alcohol consumption. In April of 2018, the WVABCA has three ongoing programs aimed at driving alcohol education awareness: the No School Spirits PSA program, the DUI Simulator and an ID compliance check program. This year will mark the fi fth time the agency has held the No School Spirits PSA contest, which involves four large public events and culminates with the release of a new underage drink- ing prevention message. High school students across the state enter an essay, storyboard or video that addresses the dangers of underage drinking and/or drinking and driving. In January, the entries are judged based on content, originality, quality and feasibility. Funding from NABCA, State Farm insurance and the Governor's Highway Safety Program provides awards to the winners. Nearly 400 students entered the contest last year. The winning entry becomes a 60-second public service an- nouncement on television stations during prom and graduation season, as well as a 30-second radio spot. The agency's $11,000 media buy created a return of more than $100,000 in earned media. Prize money for the winning entries is used by schools for sanctioned events or equipment purchases. The West Virginia ABCA's DUI Simulator, which travels across the state to high schools and colleges to teach students about the dangers of impaired driving.

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