Stateways March April 2018

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

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StateWays | | March/April 2018 33 Many control state agencies participate in awareness-centered activities throughout April (in addition to year-round efforts), and the overall campaign is supported by the National Alcohol Beverage Control Association (NABCA) as well. "Certainly reminding people of how they should use alcohol responsibly is an im- portant message," says Steve Schmidt, Senior VP of Public Pol- icy and Communications at NABCA. "We represent agencies that are charged with creating a safe environment via regulation, while also being involved in the sales process. Our members take that responsibility very seriously." Many control agencies organize their own efforts during April, while others work with agencies within their state, as well as industry organization to ensure the proper messages are publicized. "They're using modern messaging like social media in many cases," Schmidt says. "Some have worked with MADD to develop materials, and some have signature cam- RAISING ALCOHOL AWARENESS paigns geared toward youth education." Nearly every control jurisdiction par- ticipates in some kind of messaging cam- paign associated with Alcohol Awareness Month. Schmidt says that members of NABCA's education committee are al- ways interested in this issue and pass along the latest information throughout the control system. "We're constantly highlighting what other members are doing," Schmidt says. "We don't just do it in April, but our communications committee puts forth a special effort to make sure word gets out. We leave it up to agencies to determine which projects and messages they want to emphasize, but we encourage them to contact us if we can help in any way." We've highlighted a few of the many programs agencies work on throughout Alcohol Awareness Month. For more in- formation about how control states pro- mote alcohol education and responsible consumption throughout the year, be sure to check out our Drink Responsibly guide at TALKING IT OUT IN NORTH CAROLINA North Carolina Governor Roy Cooper proclaimed April as Alcohol Awareness Month this year to raise awareness about the dangers of underage drinking and by JEREMY NEDELKA A pril was fi rst designated "Alcohol Awareness Month" in 1987, when the public information campaign was founded by the National Council on Alcoholism and Drug Dependence. For the past three decades, NCADD has sponsored the effort, enlisting help from federal, state and local agencies to promote understanding, reduce stigma and focus on alcohol-related issues. PHOTO CREDIT: ©ISTOCK.COM/JONATHAN AUSTIN DANIELS

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