Stateways March April 2018

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

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StateWays | | March/April 2018 32 2018 GROWTH BRANDS - WINE ing dedicated trade and consumer-oriented advertising program that will continue to build throughout the year," Wolff says. "Ad- ditional investment includes a dedicated website that will extend our social media program." Le Charmel is a newer brand from Winesellers Ltd that has grown from 2,000 cases in 2014 to 34,000 in 2017. "A key factor for the brand is the unique 'French Classic' varietals and regions the brand showcases," says Todd Nelson, Winesellers director of marketing. "Touraine sauvignon blanc from the Loire valley, pinot noir from Pays d'Oc, a syrah-grenache grown in the Rhone Valley and the Côtes de Provence rosé." "The growing trends in the market show consumers are in- terested in valued French wines that come from small growers, unique varietals sourced from sustainable/organic farmed vine- yards throughout different regions of France," Nelson adds. The brand Sangria Lolea, by Bodega & Company Inc, has increased volume from just 1,000 cases in 2014 to 45,000 last year. On-premise, the brand has "found a niche at casual, chef- driven restaurants that aspire to provide their guests with a high quality, authentic product, yet need to have streamlined and effi cient offerings," explains Laura D'Ocon, communica- tions manager. Innovation, sampling and eye-catching branding have also driven sales off-premise. "We invested even more heavily in sampling and demo op- portunities in 2017 and it paid off with many of our retail partners telling us that Lolea demos are some of the most successful that they have ever done," D'Ocon explains. "Our latest innovation, Lolea N5, a wine cocktail made from a tempranillo-grancha blend with a touch of hibiscus fl ower and ginger, capitalizes on the rosé boom." ON THE COMEBACK TRAIL Comeback Brands this year include Black Stallion and Gnarly head, two California brands from Delicato Family Vineyards. Black Stallion had dipped to 42,000 cases annually in 2015 be- fore recovering and reaching 68,000 in 2017. "The Black Stallion name is well-liked by consumers and the new label communi- cates the winery's unique sense of place," says Kate McManus, Delicato Family Vineyards VP of marketing. WINE COMEBACK BRANDS (000 9-liter cases) '16/'17 Brand Supplier 2014 2015 2016 2017p % Change Gnarly Head DFV Wines 712 695 687 716 4.2% Carnivor E&J Gallo Winery 250 375 350 382 9.1% Black Stallion DFV Wines 50 42 60 68 13.3% Source: The Beverage Information & Insights Group (p) Preliminary. WINE SUPPLIER OF THE YEAR: CONSTELLATION BRANDS (000 9-liter cases) '16/'17 Brand 2017p % Change Woodbridge by Robert Mondavi 9760 0.1% Ruffi no 1310 4.8% J. Roget 1000 8.7% Taylor Dessert 950 13.1% Nobilo 620 0.8% Simi 610 1.7% Black Box 6600 22.7% Kim Crawford 1265 10.0% Meiomi 1200 11.1% The Prisoner 175 25.0% Kung Fu Girl 150 57.9% The Velvet Devil 130 62.5% 7 Moons 110 Cooper & Thief 50 233.3% Saldo 35 16.7% Eve 35 75.0% Boom Boom! 30 50.0% Chateau Smith 30 50.0% Source: The Beverage Information & Insights Group (p) Preliminary. She also points to Black Stallion's "distinguished track record, with six consecutive 90+ point scores on our cabernet sauvignon" as another driver for the brand's turnaround. Gnarly Head had been on a multi-year trend of shrinking, which ended in 2016 with 687,000 cases. In 2017, the brand re- versed the trend and reached 716,000 cases. Again, help came from label updates and high ratings. "The new package is getting lots of support from consumers and retailers," McManus says. "Gnarly Head's wine quality continues to impress with three 90- point rated wines in 2017" •

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