Stateways

Stateways March April 2018

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

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VOL. 48 // ISSUE 2 TABLE CONTENTS of StateWays | www.stateways.com | March/April 2018 3 8 32 13. Introduction to the Growth Brands Awards 15. Distilling Success The fastest-growing spirit brands in the U.S. / / By Jeremy Nedelka 22. Vino Innovation The fastest-growing wine brands in the U.S. / / By Kyle Swartz 8. Protecting Municipal Assets Profi le of the Minnesota Municipal Beverage Association. / / By Maura Keller 33. Raising Alcohol Awareness Control agencies are planning special events for April. / / By Jeremy Nedelka 36. A Public Health Partner Control isn't just a matter of sales and distribution. / / By Jeremy Nedelka 38. Tequila on the Rise This hot category continues to grow. / / By Jack Robertiello 42. The Explorer's Club Exotic spirits from South America to Asia. / / By Thomas Henry Strenk FEATURES MARCH/APRIL 2018 THE BEVERAGE ALCOHOL MERCHANDISING MAGAZINE FOR CONTROL STATES GROWTH BRANDS WINE & SPIRITS TEQUILA UPDATE EXOTIC SPIRITS + The MMBA Represents City Stores The MMBA Represents City Stores MINNESOTA'S Municipal Control MINNESOTA'S MINNESOTA'S MINNESOTA'S MINNESOTA'S on the cover The Directors of the Minnesota Municipal Beverage Association Photos courtesy of Kelsey Larson Photography 38 28 Beverage Dynamics • March/April 2018 www.beveragedynamics.com 2018 GROWTH BRANDS HIGHEST-SELLING GROWTH BRANDS (000 9-liter cases) '16 - '17 Brand Supplier 2017p % Change Woodbridge by Robert Mondavi Constellation Brands 9760 0.1 Black Box Constellation Brands 6600 22.7 Bota Box DFV Wines 6040 18.9 Crown Royal Diageo 5755 8.5 Tito's Handmade Vodka Fifth Generation 5755 38 New Amsterdam Vodka E&J Gallo Winery 5383 5.7 Jim Beam Beam Suntory 4962 8.8 Fireball Sazerac 4876 6.5 Liberty Creek E&J Gallo Winery 4415 12.1 Svedka Constellation Brands 4400 1.9 Hennessy Moet Hennessy 4059 10.6 Source: The Beverage Information & Insights Group. (p) Preliminary. K eeping up with hundreds (if not thousands) of new product releases every year is a daunting task for retailers. How can members of the trade know which products to stock, which to drop and which to keep a close eye on? This year's list of 129 Growth Brands is a good place to start, as these wine and spirit brands have all managed to stand out in a crowded mar- ketplace and gain consumers' trust. We're proud to honor these brands in four categories: Rising Star, Fast Track, Established Growth and Comeback. Their sales increases in 2017 were integral to the overall success and continued growth of the beverage alcohol industry. We spoke to many of this year's winners about what made them successful, from activation programs and packaging changes to new introductions and line extensions. These wines and spirits serve as an example for newcomers to follow, and for industry veterans to emulate. Beverage Dynamics congratulates all 48 spirit and 81 wine winners, who will be honored during a reception at the Wine & Spirits Wholesalers Convention in Las Vegas on April 30. Selecting the Winners The Beverage Information & Insights Group (sister research company of Beverage Dynamics) determined this year's winners using the following criteria, based on brands' projected case sales for the 2017 calendar year: Rising Stars are less than five years old and have grown each year of their existence, reaching at least 20,000 nine-liter cases sold in 2017. Fast Track Brands have exceeded 100,000 nine-liter cases sold in 2017, with double-digit growth in each of the last three years. All Fast Track Brands are at least five years old. Established Growth Brands are top sellers in their category, moving a minimum of 400,000 nine-liter cases in 2017. They have also grown sales over each of the last three years. Comeback Brands are previous Growth Brands winners that have rebounded in sales to at least their previous winning level, following a recent decline. For more information about the Growth Brands Awards and other industry data and analysis that's available from the Beverage Information & Insights Group, visit BevInfoStore.com or contact Research Analyst Marina Velez at mvelez@epgmediallc.com. FASTEST-GROWING GROWTH BRANDS (000 9-liter cases) '16 - '17 Brand Supplier 2017p % Change Ava Grace The Wine Group 110 3566.7% The Little Penguin Bronco Wine Co 238 1300.0% Clos de Nit Winesellers, Ltd 21 320.0% Century Cellars Bronco Wine Co 84 250.0% Cooper & Thief Constellation Brands 50 233.3% Stone Cellars Bronco Wine Co 239 191.5% Julia James Opici Wines - Market St. Spirits 20 100.0% Harken O'Neill Vintners & Distillers 24 100.0% D'Usse Bacardi USA 170 97.7% Western Son Vodka Western Son Distillery 101 94.2% Auspicion Opici Wines - Market St. Spirits 20 81.8% Colores del Sol Bronco Wine Co 28 75.0% Eve Constellation Brands 35 75.0% Exotico Luxco 106 73.8% Blue Chair Bay Fishbowl Spirits 139 71.6% Source: The Beverage Information & Insights Group. (p) Preliminary. 28 Beverage Dynamics • March/April 2018 2018 GROWTH BRANDS HIGHEST-SELLING GROWTH BRANDS (000 9-liter cases) Brand Woodbridge by Robert Mondavi Black Box Bota Box Crown Royal Tito's Handmade Vodka New Amsterdam Vodka Jim Beam Fireball Liberty Creek Liberty Creek Svedka Hennessy Hennessy Source: The Beverage Information & Insights Group. K eeping up with hundreds (if not thousands) of new product releases every year is a daunting task for retailers. How can members of the trade know which products to stock, which to drop and which to keep a close eye on? This year's list of 129 Growth Brands is a good place to start, as these wine and spirit brands have all managed to stand out in a crowded mar ketplace and gain consumers' trust. We're proud to honor these brands in four categories: Rising Star, Fast Track, Established Growth and Comeback. Their sales increases in 2017 were integral to the overall success and continued growth of the beverage alcohol industry. We spoke to many of this year's winners about what made them successful, from activation programs and packaging changes to new introductions and line extensions. These wines and spirits serve as an example for newcomers to follow, and for industry veterans to emulate. Beverage Dynamics congratulates all 48 spirit and 81 wine winners, who will be honored during a reception at the Wine & Spirits Wholesalers Convention in Las Vegas on April 30. visit BevInfoStore.com or contact Research Analyst Marina Velez at mvelez@epgmediallc.com. FASTEST-GROWING GROWTH BRANDS (000 9-liter cases) Ava Grace The Little Penguin Clos de Nit Century Cellars Cooper & Thief Stone Cellars Western Son Vodka Colores del Sol Eve Exotico Blue Chair Bay Source: The Beverage Information & Insights Group. (p) Preliminary. www.beveragedynamics.com 2018 GROWTH BRANDS WINE & SPIRITS GROWTH BRANDS The fastest-growing brands in the industry 2018 FAST TRACK BRANDS pg 32 ESTABLISHED GROWTH BRANDS pg 36 RISING STARS pg 34 COMEBACK BRANDS pg 38 ESTABLISHED GROWTH BRANDS pg 40 FAST TRACK BRANDS pg 42 RISING STARS pg 48 COMEBACK BRANDS pg 52 SPIRITS WINE 26 Beverage Dynamics • March/April 2018

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