PowerSports Business

April 2, 2018

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w w w . p o w e r s p o r t s b u s i n e s s . c o m INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE April 2, 2018 • Volume 21, Number 5 • $3.99 Sky Powersports celebrates fi fth location in Florida with groundbreaking BY DAVE MCMAHON EDITOR IN CHIEF Jim Dye, general manager and owner of Pow- ersports HQ in Charleston, Illinois, saw some recognizable vehicles as he traversed the shiny Roxor assembly facility in March at the Mahin- dra Automotive North America headquarters in Auburn Hills, Michigan. He was an insider of sorts, among the hundreds of employees and politicians on hand for the party atmo- sphere of the U.S. reveal of the Roxor. Along with selling Can-Am vehicles, he's a Mahindra tractor dealer. First-year tractor sales success led to an offer to visit the Mahin- dra factory in Chennai, India, last year. "I had lunch with (chairman) Anan Mahindra when I was there in August. He told us about the origins of the Roxor, which is called a Thar in India. We took a ride in one there, after we toured the Taj Mahal and we were on board from 'jump,'" D y e s h a r e d . " E s p e c i a l l y the story is exciting. Made in America, partnered with the U.S. economy — that's something we always look for at our dealership." T h e n e x t h u r d l e w a s merely securing his dealer agreement. "I kept trying to reach out to Roxor to make sure I could get on board, and they said 'We'll call you, we'll call you.' Then later I saw their ad in Powersports Business that they were looking for dealers and finally I called them and told them we need to get signed up, and finally we got booked." When Mahindra district sales manager Jeff Goodwin first made the journey to cen- tral Illinois with the demo, Dye and his staff were impressed. Like the highly successful Himalayan ADV gives dealers a heavy-hitter with $4,499 MSRP While gathered in Midlothian, Texas, last month for the Royal Enfield Himalayan media ride, Powersports Business's Chad Cochran sat down with Rod Copes, presi- dent of Royal Enfield North America. The former Harley-Davidson executive steers the operations from company headquarters in Milwaukee, and provided some insight on the brand's new middleweight entry, the growing dealer base, the U.K. facility and more. Of course, Cochran was eager to share plenty of sidebar conversations about the on- and off-road riding enjoyment that the Himalayan offered while at the 1,000-acre TexPlex Park. Power 50 dealership Pioneer Motorsport uses space to benefit customers, employees BY JIMMY GILLIGAN STAFF REPORTER One of the most important — but often overlooked — aspects of dealership management is how the physical space is divided between the different segments of the showroom and the dealership's other departments. In terms of space allotment, Pioneer Motorsport of Chaffee, New York, has found the perfect mix, and employees and customers alike are reaping the benefits. Just over two years removed from an 18,000 square-foot expansion, which expanded the store's footprint by 64 percent, Pioneer Motor- sport has increased its product offerings for customers, from additional aftermarket and apparel products to two new lines: CFMOTO and Yamaha WaveRunners. These are in addition to the dealership's already numer- ous offerings, which include Can-Am, GEM, Kawasaki, Polaris, Sea-Doo, Ski-Doo, Sling- shot, Suzuki and Yamaha. Royal Enfield middleweight 'ripe' for U.S. Dealership expansion pays dividends for sales, service See page 6. Pioneer Motorsport's second- and third-generation workers: (from left) Michelle Armstrong, Terry Armstrong (owners), Kyle Armstrong (sales and finance manager) and Chad Armstrong (parts manager). Photo courtesy of Pioneer Motorsport. See Pioneer, Page 38 INDIA-BASED OEMS SHOWCASE 2018 PRODUCTS FOR U.S MARKET See Royal Enfield, Page 27 A press intro allowed riders to put Royal Enfield's Himalayan through the paces in Texas. See Roxor, Page 8 (From left) Rick Haas, president and CEO, Mahindra Automotive North America; Rajan Wadhere, president of the Automotive Sector of Mahindra & Mahindra Ltd.; and Dr. Pawan Goenka, manag- ing director, Mahindra & Mahindra Ltd., were all smiles following the March launch of the Roxor in Auburn Hills, Michigan. Photos by Dave McMahon/Powersports Business Jim Dye, owner and general manager of Power Sports HQ in Charleston, Illinois, added Roxor to his lineup of, Can-Am and Mahindra tractors. (From left) MANA president and CEO Rick Haas; Republican U.S. Rep. Dave Trott; Democratic U.S. Rep. Brenda Lawrence; Democratic Senator Debbie Sta- benow; and Dr. Pawan Goenka checked out the new Roxor after the launch. Detroit Roxor Cit y

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