Outdoor Power Equipment

March 2018

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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D igging out after a winter snowstorm can be a lot of hard work. But thanks to many people who use their snow throwers to clear not only their own driveway, but also their neighbors', the job is made easier. Kris Kiser, president and CEO of the Outdoor Power Equipment Institute (OPEI), said he hears stories every winter about neighbors using snow throwers to help each other after storms. "We know of a 77-year-old man in New York named Pat Papa, for example, who uses his Ariens snow thrower to dig out his own driveway, then he clears seven other driveways on his street just because that's what good neighbors do!" Kiser said this spirit of giving back and helping out is part of what knits together communities across the country. "Outdoor power equipment is often the thread that connects neighbors and communities," said Kiser. The spirit of giving remains strong throughout the year. The impact of outdoor power equipment to do good can be seen in the aftermath of the blizzards of winter, the tornadoes of spring, the wildfires of summer or the hurricanes of fall. A riens Company (Ariens) renewed its contract with Redwood Logistics (Redwood), a strategically integrated logistics provider, as its third-party logistics (3PL) partner. In the two and a half years since the beginning of the partnership between the two companies, Redwood has delivered measurable and significant costs savings to Ariens using continual improvement initiatives, integrating all facets of their supply chain to facilitate data speed, accuracy and visibility, and an overall increase in supply chain efficiency, leading to a better dealer experience and lower supply chain costs. Within the partnership, Redwood provides Ariens with operational and efficiency-based services that include multimodal transportation operations management, technology services and network design. Using a customized and expedited implementation process, Redwood integrated Ariens' supply chain using its RedwoodConnect Solution, and has provided seamless operations between Ariens and its partners since beginning the partnership in May 2015. Redwood's implementation of continual improvement initiatives that reduce supply chain waste year- over-year have helped Ariens achieve a significant reduction in its aggregate cost per pound rate, a reflection of the operational efficiency gains realized by the Redwood solution. Redwood's analysis of Ariens' consolidation, mode conversion, procurement and risk mitigation processes has allowed Ariens to exceed its planned shipment volumes without increasing costs on a per-pound or per-unit basis. "Redwood's continual improvement approach to supply chain efficiency has brought Ariens real, measurable cost savings and increased productivity," said Tom Wright, vice president of supply chain, Ariens Company. "Our ability to control logistics and costs has increased dramatically, and that is because the Redwood team sees our success as their success. Redwood has given us exactly what we need to maintain a competitive edge in our industry over the last two years and we look forward to continued success as the partnership continues over the next three years." Using Redwood's proprietary B2B communication hub, Ariens is connected with all of its suppliers and can check and manage the company's entire freight plan multiples times per day using Redwood's multifaceted software-as-a-service (SaaS) transportation management system. The result is that distribution and warehousing partners, material suppliers and customers can share information easily with one another and make adjustments as needed. The system provides visibility into all key operations and arms decision makers with real-time data and actionable intelligence. "Our goal for Ariens was to increase shipment volume without changing the scope of services offered to their customers," said Todd Berger, president, Redwood Logistics. "That was achieved in large part because of our institutional knowledge and experience in deploying complementary applications, and Ariens' trust in the Redwood process and team. Together, we will continue to evaluate the results of our efforts quarterly and monthly with the shared goal of continual efficiency improvement." INDUSTRY NEWS 10 MARCH 2018 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com Redwood Logistics renews partnership with Ariens Company as 3PL partner #PoweringGood: the outdoor power equipment industry helps others give back

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