Outdoor Power Equipment

March 2018

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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Page 43 of 51

SHOW PREVIEW 44 MARCH 2018 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com F ollowing a successful 2017 showcase, the organizers of Glee, U.K.'s leading garden retail show, have confirmed some exciting details set to add even more value to the 2018 exhibition. Still on a high following Glee 2017, the event's post-show report has helped shape much of the thinking for the short- and long-term future of Glee. Remaining positive, the research has highlighted Glee's ongoing value for the industry it represents. With half of the attendees at the 2017 show falling into the "promoters" category it's safe to assume that the show hit the mark for those that made the journey to the NEC Birmingham, including the 31 percent of fi rst-time visitors. What's more, the purchasing power of Glee continues to prove its worth with 83 percent of attendees had purchasing power, with half of those attending making purchases either at or post-show The Retail Lab @ Glee — celebrating its inaugural year in 2017 — proved to be a popular attraction, which is why the area has been confi rmed to make its return in 2018. More than 80 percent of those who visited the Retail Lab found the area to be useful, helping them to source new products, merchandising ideas and retailing best practice. A sentiment mirrored by more than half of Glee's overall audience, who stated that fi nding out more about future trends was a primary reason for attending the show. With the support of the HTA, the Retail Lab is set to be bigger in 2018, while during the coming months Glee will be working with the market to present "The Retail Lab in Practice" — showcasing the different ways retailers have taken Retail Lab concepts and ideas, and implemented them in their own retail environments. The exhibition itself will also benefit from a complete relocation into NEC halls 6, 7, 8, 19-20, providing the show with a much bigger footprint, and an even larger and more exciting exhibition. Exhibitors will be able to relocate, while visitors will be walking an updated floor plan, discovering new products and companies at every turn. The overall effect will be a refreshed, revitalized event, as Matthew Mein, Glee event director explained, "Glee has been growing at a significant rate — for example we had over 200 new A Look Ahead to Glee 2018 September 10-12, 2018, Birmingham, U.K. ALL PHOTOS PROVIDED BY GLEE

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