Outdoor Power Equipment

March 2018

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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Page 18 of 51

OPE: At 326 pages, the 6th Edition appears to be a robust analysis of the market. Please give us an overview of the types of data and areas of analysis in the report? Christ: This study examines the global power lawn and garden industry. Power lawn and garden equipment is segmented into: Lawnmowers Turf and grounds equipment Chain saws Trimmers and edgers Other equipment, such as snow throwers, blowers, garden tractors, and hedge trimmers Parts and attachments, which does not include engines, since the vast majority of engines for power lawn and garden equipment are used in OEM capacities Demand totals are also presented by power source (engine- driven and electric). Electric power lawn and garden equipment is further segmented into corded electric and battery-powered at the regional and global level. Power lawn and garden equipment demand by market is presented for residential and commercial markets. All fi gures are provided in U.S. dollar terms. These fi gures are available for six major geographic regions and 21 individual countries. OPE: Do you examine only specifi c manufacturers or the market as a whole? Christ: We analyze the market as a whole. As part of our process, we consider the current and projected sales for a variety of manufacturers. This helps us examine trends by product, by end-user market, and by geographic market. OPE: This is the 6th Edition of the "Global Power Lawn & Garden Equipment" study, and each edition is forecasting the market several years in advance. Did anything you found out while researching this edition surprise you when compared with what you had forecast for the market in earlier editions? Or does anything regarding the state of the market jump out at you in comparison to the previous edition? Christ: Improvements in battery technology will make it easier for these products to compete on performance with engine-driven products while remaining cost-competitive. As a result, battery- powered equipment will increasingly penetrate commercial markets. Robotic mowers is another area having increasing impact on the global power lawn and garden equipment industry compared to previous editions. OPE: What do you forecast for the growth of the battery- powered equipment market during the next few years? Christ: Battery-powered equipment will achieve increased market share in all global regions, as technological advances make these products increasingly competitive with engine- driven equipment. Global demand for battery-powered lawn and garden equipment is forecast to increase 5.5 percent per year to $3.3 billion in 2021. OPE: What do you forecast in terms of growth for individual product segments? Christ: Lawnmowers will continue to account for the largest portion of sales, owing primarily to the number of homeowners who possess and maintain their own lawns in the U.S., Canada, and Western Europe. Chain saws are expected to post the fastest growth through 2021, in part because these are less concentrated in mature developed markets than other product types. Economic advances in developing nations will spur strong growth for chain saws outside of the core lawn care market, as these products fi nd use in applications such as forestry, roadside maintenance, and clearing land for construction. OPE: What would you say are the biggest takeaways from your analysis that our readers could get more in-depth information about if they read the full report? Christ: Cultural preferences and housing trends will result in demand for power lawn and garden equipment remaining heavily concentrated in the U.S., Canada, and Western Europe. These areas will together account for 75 percent of the total global increase in sales between 2016 and 2021. China is the world's second largest exporter of power lawn and garden equipment behind the U.S. and is forecast to account for an increasing share of global production through 2021. Improvements in battery technology will propel sales of battery-powered lawn and garden equipment to rise at a fast rate through 2021, taking market share from both engine- driven and corded electric products. "Global Power Lawn & Garden Equipment, 6th Edition" (published 12/2017, 326 pages) is available for $6,200 from The Freedonia Group, www.freedoniagroup.com. www.outdoorpowerequipment.com OUTDOOR POWER EQUIPMENT MARCH 2018 19 OPE GRAPHIC PROVIDED BY THE FREEDONIA GROUP

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