Outdoor Power Equipment

March 2018

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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A fter three weeks of voting, Polaris awarded Pinedale, Wyoming, with the title of "Ranger Country USA." Located in west-central Wyoming, the town secured the most votes to win the title. To commemorate the Ranger lifestyle embodied by Pinedale, Polaris will host a Ranger Country USA party, which will include an official naming ceremony, donation of three Polaris Ranger vehicles to deserving organizations, and a special guest appearance. Polaris also will award the other four towns that participated in the campaign by donating three Polaris Ranger vehicles to local organizations. This past fall, Polaris rolled its one-millionth Ranger utility side-by- side vehicle off the assembly line at its manufacturing facility in its Huntsville, Ala. To commemorate this significant milestone, Polaris began a search for "Ranger Country USA" with country music star Jake Owen. The national campaign asked consumers to visit rangercountryusa.com and vote for the town they believed was most deserving. Video profiles devoted to each town — showcasing the beauty of the land and the authenticity of the people — were featured on the site. Corning, Ark.; Darlington, Wis.; Spring Creek, Nev.; and Stephenville, Texas were the four other towns vying for the title. "All five of these towns embody the essence and hard-working values of Ranger, and represent the Ranger country lifestyle," said Kyle Duea, marketing vice president of off-road vehicles. "In the eyes of Americans across the nation, Pinedale stood out as the town most deserving of the title 'Ranger Country USA' for helping us achieve our one-millionth milestone." Everyone who cast a vote as a part of the "Ranger Country USA" campaign was automatically entered for the chance to win an all-new 2018 Polaris Ranger XP 1000. "I've said it from the beginning, as a guy from a small town, these are my people and I could not be prouder to be a part of an initiative recognizing hard-working Americans across the nation," said Owen. "All said and done, Pinedale won the title, and I cannot wait to see what Polaris has in store for the celebration!" Touted as "all the civilization you need," Pinedale has a rich "mountain man" heritage, celebrated every July at the Green River Rendezvous, where the history of early American fur traders, trappers, and Native Americans is relived. With a population of 1,895, the town serves as a gateway to Wyoming's famed Jackson Hole area, where residents and tourist alike enjoy the Pinedale, Wyoming named Ranger Country USA INDUSTRY NEWS 12 MARCH 2018 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com and hospitals up and running. And as residents and public safety officers respond to flooding after a major storm, engine-powered water pumps help dry out homes and businesses. "The reality is that outdoor power equipment powers good in so many ways," said Kiser. Amid all the stories of neighborly acts with snow blowers and lawn mowers, larger community efforts also emerge. For example, the non-profit GreenCare and SnowCare for Troops programs arrange for landscapers to mow lawns and clear driveways for deployed and injured military service members and their families. In response to Hurricane Harvey, which devastated parts of Texas, generator manufacturers Briggs & Stratton, Generac, and Kohler ramped up production and deployed inventory, technicians, and spare parts as close as possible to the disaster zone. "It takes an industry with heart to power good, and we'd like to hear more examples of how people are using the equipment our industry makes in positive ways," said Kiser. If you have an example of "powering good" — ways outdoor power equipment like lawn mowers, chain saws, generators, and snow throwers are helping people — share it using #PoweringGood on Facebook or Twitter.

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