PowerSports Business

February 12, 2018

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w w w . p o w e r s p o r t s b u s i n e s s . c o m INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE February 12, 2018 • Volume 21, Number 3 • $3.99 Power 50 dealer hits the trails to show customer appreciation. Sales rep meeting in Boise finds distributor capitalizing with brands, dealers BY KATE SWANSON ASSOCIATE EDITOR Western Power Sports sales reps gathered in the distributor's hometown of Boise, Idaho, last month for the company's 2018 National Sales Meeting. The first two days of the meeting were dedicated to ATV/UTV and off-road vendors. Following a daylong meeting between reps and WPS staff, V-twin and street motorcycle vendors took the spotlight at the Boise Centre for the final two days. The event ended with the WPS Awards Banquet. Craig Shoemaker, president and CEO of Western Power Sports, said the company has a very positive business mindset head- ing into 2018. "We're feeling great — 2017 has been a good year for us and now we're super excited for 2018," he said. "We teach our reps to be education for our dealers. We preach selling all the time; we also preach dusting, straight- ening and counting inventory. The goal is to help your dealers have dollars per square feet that go out the door and turn inventory." As dealers who stock WPS product are aware, the company distributes plenty of brands that are attractive to consumers. With its FLY Racing brand, Shoemaker said the company looks forward to increasing its street presence in the market in 2018. "FLY Racing has been known as an off-road company, but we've sold street gear for years and have done very well with it. Our Highway 21 and our FLY street gear is starting to catch more traction," he said. "Along with the combination of the Scorpion street line, that's going to make a lot of people look at us as a street apparel company." WPS growth leads to big plans for 2018 See page 34. See WPS, Page 32 Nic Scaramella of Alpinestars discusses new product with reps. Photo by Kate Swanson/Powersports Business 2018'S TOP PRODUCTS AND SERVICES! — PAGE 6

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