JanFeb 2018 Stateways

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

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StateWays | | January/February 2018 9 color-coded sticker system in stores that will make it easy to identify new products on display. Additionally, Alabama stores have always been marketed as having everyday low prices, and starting in January, the stores will begin featuring sale products for the fi rst time (also identifi ed by a color-coded sticker). When certain products are delisted by the agency, those items will feature another color-coded sticker in stores in order to identify them as close-out items. Also, Alabama plans to begin highlighting products that were made in-state with another col- or-coded sticker so customers seeking local items can fi nd them more easily. Graff reports that a great deal of research went into developing the way the listing and delisting process will be refl ected in stores. Alabama also analyzed models used by other control states, and collaborated with the National Alcohol Beverage Control Asso- ciation (NABCA) and control state partners to get advice and feedback before fi nalizing the new system for implementation. Along with making changes to category management pro- cesses, the ABC is also investing signifi cant time and effort into renovating each of its state-owned stores. Most ABC stores hav- en't been remodeled since the 1980s and share a distinctive red, white and blue interior motif which gives them a distinct govern- ment-building vibe. Gipson also points out that the percentage of female consumers purchasing alcohol products continues to climb, emphasizing the the importance of making sure the stores Administrator H. Mac Gipson & the Alabama Alcohol Beverage Control Board C o n e c u h S p i r i ts , L L C Salutes We are proud to represent the highest quality super premium spirit brands in the U.S. and deliver them to our trade customers and consumers in world class packaging at an o u t s t a n d i n g v a l u e . Administrator H. Mac Gipson CONECUH SPIRITS, LLC Garden City, NY CLYDE MAY'S 42.5%, 46% NEMIROFF 40% ALC./VOL. Administrator Mac Gipson (seated) and Assistant Ad- ministrator William Thigpen.

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