Stateways

JanFeb 2018 Stateways

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

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StateWays | www.stateways.com | January/February 2018 14 Leading Brands of Scotch Whisky, 2014-2016 (000 9-Liter Cases) '15-'16 Brand Type Supplier 2014 2015 2016 % Change House of Dewar's FB Bacardi USA 1,145 1,195 1,199 0.3 Johnnie Walker Black FB Diageo 886 899 990 10.1 Johnnie Walker Red FB Diageo 712 736 820 11.4 Buchanan FB Diageo 395 452 482 6.6 Chivas Regal FB Pernod Ricard USA 358 358 337 -5.9 Total Leading Brands 3,496 3,640 3,828 5.2 Total Foreign Bottled 5,220 5,422 5,708 5.3 Clan MacGregor USB Willian Grant & Sons 463 453 434 -4.2 Cluny USB Whyte & Mackay Americas 181 184 185 0.5 Inver House USB Sazerac 186 184 183 -0.5 Scoresby USB Diageo 180 170 168 -1.2 Old Smuggler USB Shaw-Ross Intl Importers 149 146 144 -1.4 Total Leading Brands 1,159 1,137 1,114 -2.0 Total U.S. Bottled 412 410 408 -0.5 The Glenlivet SM Pernod Ricard USA 387 420 414 -1.4 The Macallan SM Edrington Americas 209 225 244 8.4 Glenfi ddich SM William Grant & Sons 141 156 175 12.2 Glenmorangie SM Moet Hennessy USA 112 130 136 4.6 The Balvenie SM William Grant & Sons 81 89 96 7.9 Laphroaig SM Beam Suntory 55 70 75 7.1 Total Leading Brands 985 1,090 1,140 4.6 Total Single Malt 1,535 1,714 1,857 8.3 Total Scotch Whisky 8,710 9,021 9,432 4.6 (FB = Foreign Bottled; USB = U.S. Bottled; SM = Single Malt) Source: The Beverage Information & Insights Group Liquor Handbook 2017. For more data and analysis, visit www.bevinfostore.com. Recruiting new consumers to whiskey had been hard during the explosive fl avored vodka years at the turn of the century, but now the action is found in whiskeys, and more innovation can be expected, especially as American consumers turn to premium spirits. BLENDED SCOTCH BREAKS OUT OF STASIS While the sales numbers for the blended Scotch market haven't soared like other categories lately, the premiumization trend that has rippled through all spirits has more than compensated. "It's a very exciting time for Johnnie Walker as the brand is IMPORTED WHISKEY | CATEGORY UPDATE

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