PowerSports Business

January 22, 2018

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w w w . p o w e r s p o r t s b u s i n e s s . c o m INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE January 22, 2018 • Volume 21, Number 2 • $3.99 Dealership uses snowmobile-specifi c open house for more enthusiasm, sales Minneapolis-area dealers host event to show off new bike models in front of customers BY KATE SWANSON ASSISTANT EDITOR The brewery was full of leather jackets, Tri- umph-branded gear and expectant glances cast at the motorcycles covered by drapes. There was no doubt that the Modist Brewing Com- pany in the Minneapolis North Loop was the place to be on a freezing December night. As part of its campaign to bring new model debuts into a public setting, Triumph North America launched its Back in Black Tour this year to showcase the new Bonneville Bobber Black and Speedmaster. The 2018 Tiger fam- ily also was on display. For the third year in a row, three Minnesota- based dealerships combined to co-host the event: Belle Plaine Motorsports of Belle Plaine, Moon Motorsports of Monticello and Moto- primo Motorsports of Lakeville. David Fields, a regional manager for Tri- umph Motorcycles, said Triumph asks local dealers to participate in the tour financially and provide staff and additional products to sup- port the event, as well as in marketing to drive consumer registrations. Once the brand has a commitment from a dealer or dealers to par- ticipate, the OEM is able to budget and select a venue with input from the dealers. "This is the third year of having the three local Twin Cities Triumph dealers pull together to host a fantastic launch party, and I'm very fortunate that they are able to see value in working together to make this pos- sible," Field said. "We all have a common goal of promot- ing the Triumph brand in a cool and different way," said Kyle Erickson, owner and sales manager at Moon Motorsports. "We all work together well and have fun doing it. It's always a nice change of pace to do something outside of the dealership walls." Modist Brewing Company is no stranger to Triumph. In fact, one of its co-owners is a Tri- umph customer and attended launch parties in the past. Erickson said the venue was impor- tant because it allow the dealership staff and Back in Black Tour a Triumph-ant success for dealers See page 18. See Triumph, Page 8 Moon Motorsports customer and Triumph enthusiast Katherine Rimnac tests out the seat height of the Bonneville Bobber Black during the event at Modist Brewing Company. Photo by Kate Swanson/ Powersports Business WaveRunner plant tour offers inside look at production BY DAVE McMAHON EDITOR IN CHIEF It's not uncommon to see smiling faces at any number of locations along the Yamaha WaveRunner personal watercraft assembly line. With WaveRunner sales increasing by nearly 15 percent over the past year, there's plenty to like about working at Yamaha Motor Manufacturing Corp. of America (YMMC), the sprawling 1.3-million square foot home of WaveRunner assembly in Newnan, Georgia. We took advantage of a coveted invita- tion to take a behind-the-scenes look at the Powersports Business had a front row seat for the WaveRunner EX Deluxe deck-to-hull assembly coupling process at Yamaha's manufacturing plant in Newnan, Georgia. Photo courtesy of Yamaha Motor Manufacturing Corp. USA See Factory, Page 6

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