PowerSports Business

August 14, 2017

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PSB FOCUS 14 • August 14, 2017 • Powersports Business www.PowersportsBusiness.com This issue: Adventure Touring Next issue: UTV Accessories entursome A 10-year analysis by Consumer Research Solutions finds that manufacturers are ramping up their on-/off-road motorcycle offerings. For the 2008 model year, OEMs released 37 on-/off- road bikes. By 2017, the model offerings had more than doubled, to 80 different bikes. Similary, the average MSRP for an on-/off-road bike was $7,934 for the 2008 model year; for 2017, it was $11,335. ADV OFFERINGS entursome ADV ADV OFFERINGS READ MORE ON PAGE 18. w w w . p o w e r s p o r t s b u s i n e s s . c o m NEWS: ODI hires Johnny Jump . . . . . . . . . . . . . . . . PAGE 3 CYCLE: Memphis Shades adds distributor . . . . . . PAGE 32 SNOW: Irbis USA releases utility sled . . . . . . . . . . . PAGE 33 ATV: Kawasaki Mule celebrates 30 years . . . . . PAGE 37 From a post on the dealership's Facebook page, owner Gary Purcell announced that Purcells Powers- ports in Jacksonville, Florida, has been sold to the RideNow group. Purcells celebrated 42 years in busi- ness prior to its sale. Purcell wrote: "We have had the honor and privilege of serving the greater Jacksonville area. Thousands of units have been sold, serviced, cus- tomized and warranted. We have made many lifelong friends along the way. And it marks the end of one era … and the beginning of a new one." RideNow, of course, is the nation's largest dealership group, born from a Honda dealership in Chandler, Arizona, in 1983. Today, RideNow operates 30 dealerships in Arizona, INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE Take a ride KTM Bike Industries launches its line of pedal- and electric-powered bicycles in North America. SEE PAGE 28 HOTNEWS Sisterhood Women's Motorcycle Tours offers more opportuni- ties and support for women to enter the adventure touring segment. SEE PAGE 18 Raising the bar Cub Cadet showcased its all-new Challenger 550 and 750 UTV models at a ride in Minnesota. SEE PAGE 34 Social network pays off with engagement, purchases — and $5 spiffs BY LIZ KEENER SENIOR EDITOR When Instagram began growing in popularity, it's almost certain that many dealership owners and marketing managers shook their heads and thought, "Not another social media platform to learn." But an increasing number of dealers have embraced Instagram and are using the network to grow their local riding community, promote the riding lifestyle and sell units and PG&A. "As of April 2017, there are over 700 million monthly active Instagram users with roughly 400 million daily active Instagram users. This is where your potential buyers are. You should be there, too, engaging in a professional manner," explained Matthew Brown, CEO of LotVantage. Instagram differs from Facebook and Twitter in that it's 100-percent photo-and video-based PSB: FOCUS ADV Touring SEE PAGE 14 Dealers discover #Instagram marketing See Instagram, Page 6 See Hot News, Page 3 August 14, 2017 • Volume 20, Number 11 • $3.99 PEAK PERFORMANCE All-new Yamaha Kodiak 450 shines in Pacific Northwest BY DAVE McMAHON EDITOR IN CHIEF The view of Puget Sound from Capitol Peak atop Capitol State Forest is something to behold. Block out the cell phone towers just a stone's throw away, and the wildflowers combined with an audible breeze made for an ideal spot to take in the scenery. Of course, the best way to gain access to such mesmerizing views on this July afternoon just outside Olympia, Washington, was aboard the all-new 2018 Yamaha Kodiak 450 EPS. Yes, Yamaha dealers will have themselves a winner with this machine, which lived up to its pre-ride billing of encompassing the "3 Cs: capability, comfort and confidence." While the overall ATV market continues to struggle with negative growth (it has declined by 5.6 percent year-to-date through June compared to the same time last year), the Kodiak 450 and its 450 EPS upgrade figure to give Yamaha deal- ers reason to believe growth is on the horizon. All models at the media launch were EPS ver- sions. EPS color options include the new Armor Grey with Aluminum Wheels ($7,099 MSRP), Fall Beige with Realtree Xtra Camo ($7,149) and Hunter Green ($6,899). In addition to Fall Beige with Realtree Camo and Hunter Green, the non-EPS Kodiak 450 comes in red, with pricing starting at only $5,999 MSRP. Ryan Stiver, product planning manager in the company's ATV/side-by-side division based in Kennesaw, Georgia, claims the Kodiak 450 is "the highest value mid-class 4x4 ATV, provid- ing the best off-road capability, comfort and confidence for all-day riding." After two separate rides served as bookends for an outstanding catered lunch of brisket and BBQ, it's a point well taken. It's older brother — the two-year-old Harley-Davidson of Scottsdale marketing assistant Kim- berly Pauley says unique Instagram posts, like this one, attract likes, comments and engagement from followers. Purcells acquired by RideNow after 42 years See Kodiak 450, Page 4 PHOTO BY FRANK HOPPEN/HOPPENWORLD.COM

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