PowerSports Business

July 10, 2017

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6 • July 10, 2017 • Powersports Business NEWS www.PowersportsBusiness.com Proposed import tariff still has bikes as part of it U.S. Trade Representative Robert Lighthizer told a congressional committee on June 22 that he is "sympathetic" to American motorcyclists, dealerships and others, but he cannot remove small-displacement European motorcycles from a proposed import tariff while negotia- tions continue in a dispute with the European Union over U.S. beef imports. "While we appreciate Ambassador Lighthiz- er's sympathy, we need action, not sympathy," said Rob Dingman, president and CEO of the American Motorcyclist Association. "He has chosen the U.S. beef industry over American motorcyclists and Americans who own and operate motorcycle dealerships." At issue is a proposed 100 percent tariff on 51cc to 500cc motorcycles imported to the United States from manufacturers in the Euro- pean Union. The bikes are included in a long list of products that would be the subject of tariffs as part of the long-running dispute over U.S. beef imports. A member of Lighthizer's staff stated publicly in February that motorcycles were placed on the list because officials hoped the outrage of motor- cyclists and the motorcycle industry would provide leverage for the U.S. beef industry. "The U.S. Trade Representative is toying with the livelihoods of American families whose businesses haven't fully recovered from the 2008 Great Recession," Dingman said. "These dealerships will go under if this tariff is enacted." Lighthizer addressed the issue in June before the House Ways and Means Committee in response to a question from U. S. Rep. Jim Bikes for Beef negotiations continue in committee some of the most sought-after speakers in the industry: Paula Crosbie, Sam Dantzler, Rob Greenwald, Jeff Hieber, Jim Jabaay, Jeremy Jacobs, Steve Jones, Mike Smith, David Spader, Erik Stephens, Gart Sutton and Jim Woodruff. Based on dealer feedback and evalua- tions, two all-new sessions have been added on Friday afternoon. Dealer Case Studies will be held in each of the four tracks on Friday. The editors of Powersports Business will welcome to the stage dealers, who will offer insights and expertise in an interview/ Q&A format on how to overcome chal- lenges in a specific profit center. A Dealer Case Study will be held in the Sales & Mar- keting Track, the Powering Profits Track sponsored by Aegis Powersports, the Ser- vice & Operations Track and the Leadership Plus Track. Another new addition to the lineup is the Dealer-to-Dealer Roundtable Discussions. A number of roundtable discussions will be offered. Each roundtable will have a specific topic, ranging from converting online leads to hiring in the service department. Dealers will enter the room, find a table with a sign denoting the topic and chat for 30 minutes among their peers about challenges and opportunities for growth within that spe- cific topic. PSB-approved facilitators will be nearby to help facilitate questions and otherwise keep the conversation advancing. Following the first discussion, dealers will be allowed to either remain at their round- table for further discussion on the topic, or move to a new table to engage in an entirely different topic. "We'll be reaching out to dealers prior to revealing the roundtable subjects and topics," said Dave McMahon, editor in chief of Power- sports Business. "These peer-to-peer learning sessions are meant to provide proven ideas for retail growth, straight from the mouths of those who have implemented them with success. Dealers have been asking for sessions in which they can learn from each other, and we're anxious to launch the Dealer-to-Dealer Roundtable Discussions in 2017." Dealers can register to attend AIMExpo for free at aimexpousa.com. PSB AIMEXPO CONTINUED FROM THE COVER Rob Greenwald's hands-on approach to enhancing dealership sales and finance business has been well received by dealers. See Beef, Page 7

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