PowerSports Business

July 10, 2017

Issue link: https://read.epgmediallc.com/i/843243

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FOCUS PSB UTV-Sport 28 • July 10, 2017 • Powersports Business www.PowersportsBusiness.com our enthusiasts to own the product throughout their lifetime and take it from vehicle to vehicle, so they don't have to worry about cracking a lens or having reduced light by having a rock guard on there. With anyone else's product, if you damage it, you have to throw it away. All of our lights are O-ring sealed instead of silicone sealed, giving the consumer the ability to change the pattern, if they want to, but also replace the lens and essentially have a brand new light after 10 years of ownership." Baja Designs also offers only single-row light bars because its LEDs are bright enough that a second row isn't needed, and Baja's light bars operate at 100 percent, even when the vehicle is running. Baja's products are available to deal- ers through the company itself or through distributors. SIDE-BY-SIDE MARKET The side-by-side market has been important to Baja Designs for years. "It started with the Rhino 660 when we had our Fuego Halogen and HIDs, and now it has gone further with how competitive the side-by-side market is and all the well-built platforms and the variety of LED lights that we have to offer now. It's been a crucial part of our growth," Kirby explained. Not surprisingly, its products sell espe- cially well among the sport side-by-side crowd. "What enthusiasts are coming to Baja Designs for on the side-by-side market right now is our headlight-specific kits that we offer for the XP 1000, our XYZ headlight kit, our Can-Am Shock Mount, anything that is a side-by-side- specific product that we offer that bolts to the application, plugs into the factory wiring har- ness and takes all the guesswork out of instal- lation. That's where the side-by-side market is going for us," Kirby said. Plug-and-play kits have grown increasingly popular, so Baja Designs has adjusted to add more such options to its lineup. As vehicles improve in performance, Baja also has to improve its products. Sport side- by-sides are now capable at driving faster over rough terrain than they were in the past. "As the vehicles become more sophis- ticated and can handle higher speeds with additional ease, it means we need to provide higher performance lighting," Kirby said. "If you want to drive aggressively at night, you need to have the highest-performing projec- tion lights on the market, so for us, it's con- stantly pushing innovation and making sure that we're ahead of the performance level set by the manufacturer and the vehicle." Baja Designs is focused on innovation, so it's not surprising that new product is coming out later this year. Kirby said, "We've got some new technology coming down the pipeline that we're going to be showcasing at the Sand Sports Super Show, Off-Road Expo and, of course, SEMA in preparation for the Baja 1000, pushing the limits of lighting, allowing people to drive faster, safer and ultimately be able to enjoy driving at night." PSB BAJA DESIGNS CONTINUED FROM PAGE 18 Baja Designs offers plug-and-play forward-projecting lighting solutions for Arctic Cat, Can-Am, Polaris and Yamaha side-by-sides. Baja Designs only makes single-row LED light bars because its LEDs are bright enough that a second row isn't needed. CANADA: PERCENT OF UTV SALES BY SEGMENT New UTV sales between May 2016-April 2017, 3,568 units sold PERCENT OF SPORT UTVS SOLD WITH ACCESSORIES New sport UTV sales between May 2016-April 2017, 43,641 units sold Work 4% Multi- Purpose 35% Sport 61% Not Sold with Accessory 59% Sold With Accessory 41% Source: CDK Global Recreation UTV models were 13 percent of all UTVs sold. Sport models are clearly the model of choice in California, where they account for 67 per- cent of UTV sales. Meanwhile, sport UTVs are the least purchased models in Hawaii, where the they accounted for 5 percent of UTV units sold. As seen in previous years, the top five states with the highest percentage of sport UTVs sold are western states. AVERAGE CANADA SELLING PRICE Between May 1, 2016, and April 30, 2017, the average unit price for a new sport UTV models in Canada was $17,361. The average accessory dollars spent was $1,034 per unit. (1 Canadian Dollar = 0.74 USD; 1 USD = 1.34 Canadian Dollars.) A total of 61 percent of all UTVs sold in Canada were sport models. PSB CDK CONTINUED FROM PAGE 26 TOP 5 ACCESSORY CATEGORIES SOLD TO NEW SPORT MODELS May 1, 2016-April 30, 2017 1. Body 2. Electrical 3. Windshield 4. Winch 5. Tires

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