Beverage Dynamics

Beverage Dynamics NovDec 2018

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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Features 12 A Latin Spirits Superpower A Chicago retailer shines with tequila and mezcal. By Melissa Sherwin 16 Sparkling Wine, All Year-round How bubblies transcend the holiday season. By Laurie Daniel 19 The 2018 Advertising and Promotions Awards The best in beverage alcohol marketing this past year. By Kyle Swartz MORENO'S PG. 12 November/December 2018 • Beverage Dynamics 3 www.beveragedynamics.com Volume 130, No. 6 • November/December 2018 Digital Edition Exclusives Brandy the Pioneering Spirit Innovations lead American brandy. By Tom Strenk Annual Holiday Merchandising Guide A look at some of the best gifts this holiday season. Subscribe to Beverage Dynamics' e-newsletter to access your copy. MIDWEST (IL, IN, IA, KS, KY, MI, MN, MO, NE, ND, OH, SD, WI) Bruce Kostic bkostic@epgmediallc.com Tel: 203-855-8499, ext. 2215 EAST, WEST & INT'L (AK, AZ, CA, CO, CT, DE, HI, ID, MA, ME, MT, NH, NM, OR, RI, UT, VT, WA, WY, Canada and International) Mark Marcon mmarcon@epgmediallc.com Tel: 763-383-4456 SOUTHERN AND METRO NY (AL, AR, DC, FL, GA, LA, MD, MS, NC, NJ, NY, OK, PA, SC, TN, TX, VA, WV) Debbie Rittenberg drittenberg@epgmediallc.com Tel: 763-383-4455 REGIONAL SALES OFFICES Beverage Dynamics (USPS-505-810) (ISSN-1523-0392) is published six times per year (January/February, March/April, May/ June, July/August, September/October, November/December) by Beverage Information Group, a division of EPG Media & Specialty Information, 17 High St. 2nd Fl., Norwalk, CT 06851 Periodicals postage paid at Norwalk, CT and additional mailing offi ces. Postmaster: Send address changes to Beverage Dynamics, P.O. Box 2123, Skokie, IL 60076-7823 Subscriptions: Single copies $8 U.S.; $12 Canada/Mexico/Foreign Subscription rates: 1 year, $35 U.S.; $50 Canada/Mexico; $75 Foreign. Bulk and foreign air mail subscription rates on request. All subscriptions payable in U.S. dollars. Payment must accompany order. To subscribe write: Beverage Dynamics, P.O. Box 2123, Skokie, IL 60076-7823 or call the Beverage Dynamics customer service number 8 a.m. to 4:30 p.m. CST at 847-513-6025. Customer Service fax (847) 763-9569. Customer Service email beveragedynamics@halldata.com. Cus- tomer Service website www.submag.com/sub/bg. © Copyright 2018 by EPG Media & Specialty Information, 17 High St.2nd Fl., Norwalk, CT 06851. Reproduction without the express written consent of the publisher is prohibited. Not responsible for return of unsolicited materials. EPG Media & Specialty Information publishes Beverage Dynamics, Cheers, StateWays, Wine & Spirits Industry Marketing, Liquor Handbook, Wine Handbook, Beer Handbook, Handbook Advance, and Licensed Beverage Fact Book. Departments 4 Editor's Note 6 Top 100 Recognizing the best retailers By Jeremy Nedelka 8 Wine Business Napa and Sonoma's 2018 vintages By Jonathan H. Newman 9 Vinsights Tasting vs. smelling wine By Marnie Old 10 Data Driven The impact of craft By Paul Soja 31 Wine Reviews: Best of 2018 34 On the Shelf &

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