Beverage Dynamics

Beverage Dynamics NovDec 2018

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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www.beveragedynamics.com November/December 2018 • Beverage Dynamics 19 BEST CROSS- CATEGORY CAMPAIGN (Minimum fi ve categories entered for one campaign) FIRST Brand: Finlandia Company Name: Brown-Forman Brand Manager: Dallas Cheatham Agency: PriceWeber Creative Director: Marc Linquist Account Director: Robert Trinkle Account Supervisor: Kristen Ungru SECOND Brand: Jack Daniel's Tennessee Whiskey and Jack Daniel's Tennessee Honey Company Name: Brown Forman Marketing Director: Brittany Saito Brand Manager: Alicia Johnson, Grant Adams, Chuy Ostos Agency: FCB Creative Director: Quanah Humphreys and Migel Mayen Copywriter: Will Sharpe Art Director: Lauren Lenart THIRD (Tie) Brand: Early Times Company Name: Brown-Forman Brand Manager: Dallas Cheatham Agency: PriceWeber Creative Director: Clint Martin Account Director: Robert Trinkle Account Supervisor: Kristen Ungru THIRD (Tie) Brand: Evan Williams Bourbon Company Name: Heaven Hill Brands Marketing Director: Kate Latts Brand Manager: Julie Cole Agency: XenoPsi Creative Director: David Muldoon Copywriter: Judd Cherry Art Director: Patrick Winfi eld Account Supervisor: Brock Whitfi eld Group Product Director Whiskey Portfolio: Susan Wahl PRINT ADVERTISING CONSUMER PRINT AD FIRST Brand: Laluca Company Name: Opici Wines Marketing Director: Mike Wolff Brand Manager: Amanda Panicali Creative Director: Ric Kinon SECOND Brand: Coopers' Craft Company Name: Brown-Forman O ur annual Advertising and Promotion Awards cel- ebrate the best design and execution of branded content in the alcohol industry. These are the mar- keting efforts that most effectively and creatively earned the attention of consumers and trade last year. This year as always, editorial staff from Beverage Dy- namics and Cheers magazines judged numerous entries. We picked out what we considered the most-impressive campaigns. Winners in 2018 included spirits, wine and beer brands with phenomenal digital, physical and video marketing campaigns. If you're a marketer or advertising agency in the bever- age alcohol industry, and you do not see your brands repre- sented, check out the March/April 2019 issue of Beverage Dynamics for info on how to enter next year's competition. To all those who did take part in 2018, we salute your cre- ativity and give thanks for your continued participation. And without further delay, here are the 2018 winners: & RECOGNIZING THE BEST IN ALCOHOL MARKETING FROM THE PAST YEAR

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