PowerSports Business

November 5, 2018

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w w w . p o w e r s p o r t s b u s i n e s s . c o m INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE November 5, 2018 • Volume 21, Number 14 • $3.99 Lightspeed DMS study finds mountain sleds have appeal across the country See page 30. Texas Harley-Davidson lands as Power 50 No.1 U.S. CFMOTO dealers find new products, culture on China trip The Power 50 Awards Dinner took its show on the road to a new city for the third time in six years. This year, with AIMExpo being held in Las Vegas, there was no better time to throw a celebration that honors, recog- nizes and promotes the top 50 dealership storefronts in the U.S. After getting its start during AIMExpo in Orlando and then moving on to Columbus, Ohio, the Power 50 Awards Dinner ventured to Las Vegas, home of the 2018 AIMExpo. And unlike most things that happen in Las Vegas, Powersports Business is more than happy to share that the retail execution and business best practice stories will not be staying in Las Vegas. You'll be reading about them over the next year on these pages of PSB, thanks in large part to our 2018 Power 50 sponsors — Manheim Specialty Auctions, Synchrony and Roxor Off Road. And while the memories were made in Nevada, it was a Texas dealership that stole the show — Texas Harley-Davidson in Bed- ford, to name names. Part of the Calculated Risk Motorcycle Group of dealerships that has a strong foothold in the state, Texas Harley-Davidson used key performance indicators to capitalize on pre-owned motorcycles sales throughout 2017. Unique market conditions that had produced a nar- row value gap between new and used bikes was disappearing, and Texas Harley-David- son capitalized on the intelligence. Dealer principal Adam Smith made other changes that allowed this individual storefront to thrive during calendar 2017. Titles of motorcycle sales director and marketing director were eliminated, allow- ing Shane Talbert, the general manager at Texas Harley-Davidson, to have complete responsibility for these areas. In the end, it helped put the decision-makers closer to the customer. It also ended up improving sales performance, customer experience and team culture. The service department at Texas H-D is second to none. Literally. Thanks to an UForce 1000 one of three new vehicles unveiled in Hangzhou BY ABBY LARSON STAFF REPORTER New product reveals were just the start of a memorable week in September for CFMOTO's U.S. dealers. No, this 2019 model launch wasn't held digitally or in an enter- tainment capital — the intro was part of CFMOTO's U.S. dealer meeting at com- pany headquarters in Hangzhou, China, followed by some touring time in Shanghai. Powersports Business gratefully accepted an invitation to join the four busloads of dealers and CFMOTO sales reps who made the trek from all corners of the U.S. Two 2019-model ATVs (the CForce 800 XC and the CForce 600) and the bench-seat 1. Texas Harley-Davidson, Bedford, TX 2. Lake Shore Harley-Davidson, Libertyville, IL 3. America's Motor Sports, Madison, TN 4. Black Jack Harley-Davidson, Florence, SC 5. Tobacco Road Harley-Davidson, Raleigh, NC 6. Smoky Mountain Harley-Davidson, Maryville, TN 7. The Transportation Revolution, New Orleans, LA 8. Riva Motorsports Superstore, Pompano Beach, FL 9. Black Wolf Harley-Davidson, Bristol, VA 10. Maddie's Motor Sports, Dansville, NY ★ Best in Class ★ Fostering Future Riders: Pioneer Motorsport Inc., Chaffee, NY Innovative F&I Department: Spirit Motorcycles San Jose, San Jose, CA Ray Price Community Service Award: Lakeside Motor Sports, Mecosta, MI 2018 POWER 50 TOP DEALERS See CFMOTO, Page 22 U.S. CFMOTO dealers gathered during a tour of the Lingyin Temple in Hangzhou, home of the Chinese manufacturer. The Buddhist temple is known for its grottos and rock carvings. The characters on the yellow wall translate roughly into "Western Paradise Within Reach." Photo courtesy of CFMOTO See Power 50, Page 13 Texas Harley-Davidson principal Adam Smith (second from left) and general manager Shane Talbert (right) receive the 2018 Power 50 No. 1 dealership award from Dave McMahon and Abby Larson of Powersports Business. Check out four full pages of photos from the event beginning on page 6.

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