September 2018

SportsTurf provides current, practical and technical content on issues relevant to sports turf managers, including facilities managers. Most readers are athletic field managers from the professional level through parks and recreation, universities.

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Page 45 of 51

STMA IN ACTION www.spor 46 // September 2018 STMA's PR program continues to advance sports turf managers 2018 dues increase helps to fund hits that resulted in a reach of 99 million visits that month. Stories and news appeared in many high-profile media outlets, such as, Parade Magazine, CBS, ABC, and The dues increase that was initiated in 2018 has helped to fund the PR program, which is managed by Buffalo.Agency, headquartered in Reston, VA. The program involves public relations — news releases, member and industry stories and contests — and a strong social media campaign consisting of Twitter, Facebook, LinkedIn and Instagram. One of our strongest campaigns is #DayInTheLife, which is composed of tweets and posts highlighting individual members and their work. We have the largest presence with Twitter at 5,714 followers, an increase of 134.5% from June 2017, followed by a 184% increase in Facebook page likes from last year bringing us to 3,983. Engage with STMA. Find out what your peers are doing. Follow us @FieldExperts on Facebook, Twitter, Instagram and Linkedin! S TMA's public relations program continues to gain national, regional and local attention for members' field management practices. In July, STMA received 25 publicity

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