PowerSports Business

September 3, 2018

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w w w . p o w e r s p o r t s b u s i n e s s . c o m INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE September 3, 2018 • Volume 21, Number 12 • $3.99 Team Winnebagoland unveils ORV demo track to enhance customer experience See page 22. Yamaha 2019 WaveRunners big on tech All-new FX Series features multi-color LCD touchscreen, RAM Mounts for accessories Yamaha WaterCraft Group, a division of Yamaha Motor Corpora- tion, U.S.A., last month introduced its 2019 WaveRunner lineup that includes a ground-up redesign of the brand's luxury FX Series, an all-new entry-level, high-performance EX model, and major per- formance upgrades for the race-ready Yamaha GP1800R and VXR. The products were unveiled at the company's annual dealer meeting being held in San Diego, where Yamaha also set out its strategy to remain the fastest-growing personal watercraft brand in the industry. "Personal watercraft sales were strong this summer, and we exceeded expectations across the board, selling out of several of our most popular models," said Bryan Seti, Yamaha WaterCraft's general manager. "With this product introduction that highlights many new features and technologies never seen before in the industry, we expect to build on our momentum and continue to bring customers the best experiences on the water." YAMAHA'S FX SERIES ALL-NEW FROM THE GROUND UP Yamaha's best-selling luxury performance personal watercraft series returns with an all-new deck and hull design, the industry's first color touchscreen instrumentation, self-draining footwells and an innovative multi-mount system that makes affixing accessories to the FX a snap. For 2019, the FX Series includes five models; the flagship FX Limited SVHO, supercharged FX SVHO and FX Cruiser SVHO and normally-aspirated FX and FX Cruiser HO. The new deck of the FX Series is aggressive and bold, featuring stylish gunwales and an entire look that is supercar-sleek. The new hull design favors stability, predictability, and comfort in choppy water conditions. INDUSTRY'S FIRST COLOR TOUCHSCREEN INSTRUMENTATION The FX Series is the first personal watercraft to feature a multi-color LCD touchscreen. Yamaha's Connext touchscreen offers all vital system information, Sturgis Rally offers rookie a welcome Black Hills Harley-Davidson sees motorscycle sales count grow by 100 units BY ABBY LARSON STAFF REPORTER Having grown up surrounded by ATVs, UTVs, dirt bikes, snowmobiles and countless other machines that the powersports indus- try has to offer, I felt that a trip to the 78th Sturgis Motorcycle Rally was more of a rite of passage than a business trip. Though I am not a motorcycle rider myself these days, I grew up tearing up trails around my nine-acre home in North Branch, Minnesota, on my small Honda dirt bike. After a move to the Twin Cities and now over 10 years separating me from my riding days, travelling to Sturgis felt like the start of reclaiming the enthusiasm I had as a kid for the powersports industry. We arrived on Tuesday in hot and sunny Sturgis after an eight-hour trek from Plym- outh, Minnesota. For someone who had never been to Sturgis during the rally, I was See Page 6 for details 2018 SPONSORS See Sturgis, Page 8 Black Hills Harley-Davidson in Rapid City, South Dakota, reported banner traffic and sales during the 78th Sturgis Rally. See Yamaha, Page 42 The 2019 Yamaha WaveRunner FX Series offers a multi-color LCD touchscreen and RAM Mounts for accessories. Photo courtesy of Yamaha Watercraft Editor in chief Dave McMahon was all smiles while aboard the 2019 Yamaha WaveRunner EXR (above) at a press intro on Lake Allatoona in Georgia. The race-ready 2019 GP1800R (below) meant a tighter grip on the handlebars. Photos by Andrew Cullen/Yamaha Watercraft Group

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