PowerSports Business

August 13, 2018

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w w w . p o w e r s p o r t s b u s i n e s s . c o m INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE August 13, 2018 • Volume 21, Number 11 • $3.99 Dealership's new trackside van gets riders back on track, and into store See page 24. Revolutionizing the winch experience Canadian invasion, Texas takeover for BRP Drag Tour a hit for vendors and dealers Warn launches two winches with all-new techology — and efficiencies geared at dealers BY DAVE MCMAHON EDITOR IN CHIEF The winch world just got a lot more profit- able — and easier and faster — for powers- ports dealers that carry winches from Warn Industries. The Oregon-based company created the winch segment 30 years ago, when it patented the industry's first ATV-specific winch, the Warn A1500. In June, Warn invited VIP guests to its home turf to launch the Axon and VRX models for ATV and side-by-sides. Dealers will be able to capitalize on the goals that drove the Warn team to develop a better winch. "Our goals with these products were threefold," Warn director of sales Nick Adamy told Powersports Business. "We wanted to improve the winching experience by making it easier to choose, easier to install and easier to use; we wanted to lead in mar- ket value; and it just has to work." Taken further, Warn spent the better part of three years getting feeback from a variety of touchpoints. "How do we reinvent the winching expe- rience? How do we improve upon the winch- ing experience, from how a customer shops for a product, to how a customer looks at it online? When you get the product, what's on the box? How easy is it to install? How intui- tive is it to use?" Adamy added. Warn went so far as to form a dealer advisory council that offered feedback as to their winch preferences. From the dealer perspective, installation efficiency was a key takeaway. Dealers noted that about 70 percent of the install time was spent on the electrical side. "They simply wanted it to be easier to install. Today you open a winch box and there's a lot of wiring, nuts and bolts," Adamy said. "It can take anywhere from two to six hours to put a winch on an ATV Drag Specialties brings road show full of buying opportunities to dealers BY ABBY LARSON STAFF REPORTER The 2018 Drag Specialties Exclusive Dealer Training Tour has a few more stops to wrap up its lengthy journey across the U.S., and dealers will be wise to take advantage of the buying opportunities when it rolls into their city. Many vendors also are guests at dealer- ship open house events in the days before or after the actual show. It's yet another way for V-twin dealers and vendors to elevate both of their brands. Powersports Business was a guest of the Drag event at the DoubleTree hotel in Min- neapolis in July. Dealers from throughout the Midwest overcame a rainy ride into the Twin Cities to learn more about Drag's profit-building lineup of products and take advantage of show specials. The tour allows vendor representatives to give presentations about their products and services. The unique process allows for the 16 participating vendors to hit the road in groups of four. Each set of vendors gets to present to dealers in two different cities in the region. For the rain-soaked Minneapolis event, the lineup was TecMate, Pirelli/Met- zeler, Saddlemen and Custom Dynamics. A range of dealerships were represented, BRP opens doors at new North American headquarters in Texas BY ADAM QUANDT CONTRIBUTING WRITER With continued growth, BRP opted to estab- lish a new North American headquarters in an effort to further fuel the growing company. BRP officially opened the doors to its new headquarters in Plano, Texas in early July in the company of various BRP execu- tives, Texas Secretary of State Rolando Pablos, Mayor of Plano Harry LaRosillere, Powersports Business and other local mem- bers of the media. "One of our biggest gaps we had in North America was not having an office in the U.S., which is clearly the biggest market opportunity for us," BRP vice-president and general manager of Global Retail and Services Sandy Scullion said. See BRP, Page 8 See Drag Specialties, Page 5 (From left) Martin Human and Ron Carter of OptiMate and Saddemen's Dillon Jones greeted dealers in Min- neapolis. Photo by Abby Larson/Powersports Business Warn Industries revealed its all-new Axon and VRX winches at an event for side-by-side and ATV media. See Warn, Page 9 Both the Axon and VRX winches from Warn are certified as IP68, or able to oper- ate while submerged under certain conditions. Photos courtesy of Warn Industries Sandy Scullion (holding scissors), BRP's vice-president and general manager of Global Retail and Services, cuts the ribbon on the company's North American headquarters in Plano, Texas. Photo courtesy of BRP

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