PowerSports Business

July 16, 2018

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w w w . p o w e r s p o r t s b u s i n e s s . c o m INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE July 16, 2018 • Volume 21, Number 10 • $3.99 Trail takeover ORV event proves to be a success in debut for dealership The Transportation Revolution finds its niche in New Orleans, adds BMW to lineup BY JIMMY GILLIGAN STAFF REPORTER As the name suggests, The Transportation Revolution New Orleans is making big waves in the Crescent City. From its unique cus- tomer engagement to its recent renovations, the dealership is building a strong following for its Euro brands. The Transportation Revolution New Orleans, a five-time Powersports Business Power 50 dealership, is the only dealership in the entire to city to carry its four European brands — BMW, Ducati, Triumph and Vespa. As a result, each time the dealership has added a new brand, it has also had to develop the market for it. From Vespa, the brand that car- ried the dealership through its first five years of operation, to BMW, added last fall to much success, it's had to develop the market for each brand, according to owner Zach Materne. "The European market here is strange, but we've been able to build it over the last decade or so, so it was kind of a natural progression of going from Vespa in 2002, to Triumph in 2007 and Ducati in 2008," Materne said. "There hasn't been a consistent BMW dealer in New The fifth new Yamaha UTV model since 2015 will appeal to a variety of users BY JIMMY GILLIGAN STAFF REPORTER In 2013, Mike Martinez, Yamaha Motor Corp. USA's vice president of Recreation Vehicle Operations, spoke of an ambitious development and production schedule, which included a plan to release a new UTV each year for the next five years. One year later, he added to this ambi- tious goal by telling Powersports Business that Yamaha wanted to grow its side-by-side business by "almost tenfold" over the next three years. With the unveiling last month of Yamaha's all-new 2019 Wolverine X2 side-by-side, a ver- satile unit that will appeal to all types of UTV users, it's another impressive step forward. Several weeks prior to its June 6 public launch, Powersports Business attended an exclusive press reveal for the new unit at Brimstone Recreation in Huntsville, Tennes- see, near Knoxville. The 2019 Wolverine X2 impressed during both the presentation and on a 90-minute test ride through the lower Appalachian Mountains. According to Yamaha's Ryan Stiver, ATV/ Side-by-Side product planning manager, the target market of the Wolverine X2 is the On a roll in the Crescent City Wolverine X2 another step forward for Yamaha See page 22. See Power 50, Page 38 See Wolverine X2, Page 8 The Transportation Revolution New Orleans has grown alongside its downtown neighborhood. Next up is a July celebration to welcome BMW to its lineup of European brands. Photos by Cory James Brothers Max and Zach Materne of the The Transportation Revolution New Orleans have capitalized with European motorcycles after starting out selling Vespa scooters in 2002. The all-new 2019 Yamaha Wolverine X2 appeals to a range of users, as was discovered on a press ride at Brimstone Recreation in Huntsville, Tennessee. Photo courtesy of Yamaha

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