Fuel Oil News October 2025 | Page 10

Zaytseva as director of marketing.
“ These appointments reflect our commitment to continuous innovation and our focus on providing customers with the best possible experience,” said Lauren Clark, Bergquist’ s CEO.“ With Trevor spearheading automation and AI initiatives, and Natalya shaping our marketing vision, we are further strengthening our ability to anticipate customer needs and deliver meaningful solutions that help them grow their businesses.”
Trevor Brewster
Natalya Zaytseva
Brewster brings more than two decades of diverse experience in entrepreneurship, business management, operations and customer service, with a strong foundation in technology and finance, the company said. In his new role, Brewster will partner with departments across Bergquist to identify opportunities where automation and AI can streamline workflows, reduce repetitive tasks and empower employees to focus on strategic customer support. His work will include implementing tools designed to centralize product information and preserve institutional knowledge to enhance the organization’ s efficiency and responsiveness to customers.
“ I’ m excited to join Bergquist at such a pivotal time,” Brewster said.“ By bringing automation and AI into the organization’ s daily operations, we can simplify complex processes, reduce manual tasks and ultimately serve our customers faster and more effectively.”
Zaytseva joins Bergquist with more than 20 years of marketing leadership experience. She has delivered integrated marketing campaigns that drive brand
growth and engagement across industries, including energy and technology.
Zaytseva’ s career highlights include leadership roles as marketing director at Crystal Flash Energy and head of marketing operations at Merlin. Additionally, as Americas Marketing Director at X-RITE PANTONE, she developed and executed regional commercialization strategies, strengthening lead generation and inside sales functions to achieve aggressive growth goals.
In her new role, Zaytseva will be responsible for advancing Bergquist’ s marketing strategy to enhance its position as a partner for propane products and services. She will focus on expanding brand visibility, deepening customer relationships and aligning marketing initiatives with business development goals.
“ This is an amazing opportunity to be part of a company that is truly committed to its customers and the industry,” Zaytseva stated.“ I look forward to applying my experience in marketing and in the energy industry to expand Bergquist’ s already strong brand presence, connect more meaningfully with our customers and ensure our strategies directly support their goals as well as the company’ s longterm vision.”
PLUMBING AND HEATING APPRENTICE HEADED TO WORLDSKILLS COMPETITION IN SHANGHAI
SkillsUSA has selected Charles Goede of Watertown, Conn., as the official U. S. competitor for Plumbing and Heating for the 2026 WorldSkills Competition. This international skills competition, often referred to as the
Charles Goede
“ Olympics of skilled trades,” will be held Sept. 22-27, 2026, in Shanghai, China. WorldSkills brings together young people, industry, education, and government leaders from around the world to advance career and technical education and training. Competitors vie for international honors in skill competitions, showcasing dozens of trade skills.
Goede, the first competitor to be named to the WorldSkills USA delegation, is a plumbing apprentice and graduate from Ella T. Grasso Technical High School in Groton, Conn. As the SkillsUSA Connecticut high school state champion in 2024, he went on to place second in the nation in the plumbing competition at that year’ s SkillsUSA Championships during the National Leadership & Skills Conference held annually in Atlanta.
“ I am honored to be representing the United States for plumbing and heating,” Goede said of the opportunity to compete internationally.“ I will be able to show not only the dedication I have for my career but the pride I have in my craftsmanship of the trade.”
To prepare him for WorldSkills, Goede will receive comprehensive support and training from a coalition of industry leaders, including the UA Plumbers and Pipefitters Local 777 JATC, the Plumbing-Heating-Cooling Contractors Association( PHCC), and the International Association of Plumbing and Mechanical Officials( IAPMO). Providing him technical expertise will be Robert Hahn, a plumbing and heating instructor at Eastwick College, HoHokus School of Trades, and Larry Shoemaker, owner of Deluxe Plumbing & Heating LLC and a member of the PHCC Educational Foundation Board of Directors. Additionally, the PHCC Educational Foundation is playing a critical role in Goede’ s preparation, providing both financial and logistical support to ensure he is ready to compete on the international stage.
“ My experience being a plumber so far is amazing,” Goede said.“ Every day you learn something new.” l FON
10 OCTOBER 2025 | FUEL OIL NEWS | www. fueloilnews. com