Fuel Oil News January 2023 | Page 30

Serving The Deliverable Fuels Industry

unique stainless steel heat exchanger , modulating gas valve and variable speed blower . Whether it ’ s a whole-house or zone-heating solution , the Rinnai Wall Furnace will provide a comfortable living environment , reduce energy consumption and lower operating costs compared to a traditional furnace . Consistently monitors room temperature 2 ” off the floor . Accurately detects temperature changes less than one degree . Within 10 seconds , the Rinnai wall furnace begins to gently heat the room at low fan speed . It increases fan speed and BTU output if necessary , to achieve the desired temperature . Once the desired temperature is achieved , the furnace goes into standby mode . As the temperature of the room gradually drops , the wall furnace restarts and gradually warms the room back to the desired temperature . If there is a sudden injection of cold air , the furnace automatically adjusts fan speed and BTUs to quickly restore the set temperature . RINNAI | www . rinnai . usr l FON

SEND IT TO FUEL OIL NEWS ! Are you a deliverable fuels dealer who has hired or promoted one of your employees ? Maybe you have expanded your business through an acquisition . Or you ’ ve opened a satellite office in a new location . Or built a bulk plant … If any of the above apply to your business , or you have some other news that you would like to see covered in Fuel Oil News , please send the information , along with your name , email address and phone number , to the editor , Stephen Bennett , at SBennett @ fueloilnews . com .

HVAC MARKETING COMPANY : CAMP DIGITAL

Founded four years ago , the women-led Twin Cities-based digital marketing company formerly known as Home and Local Services has rebranded as “ CAMP Digital .”

The rebranding is designed to reflect how the company aims to change the way HVAC technicians , plumbers and electricians , roofers and others do business by offering them its proprietary software tools and process to manage their marketing messages , ad spend online and service capacity more effectively and economically – in real time .

CAMP Digital offers its customers software designed to give companies an edge in managing marketing dollars and workflow .

The B2B venture says its revenue has doubled every year since its inception by twin sisters and serial entrepreneurs , CEO Katie Donovan ( nee Stapleton ), COO Meg Stapleton and Chief Strategic Officer , and fellow co-founder Thom Johnson , creator of CAMP Digital ’ s CMM platform . CAMP Digital was recently named to Inc . magazine ’ s “ Inc 5000 ” for 2022 – placing at position 365 in its first year of eligibility . “ The dedicated customers we work with daily like Southern Trust Home Services , a family run and operated Plumbing , Electrical and HVAC business in Roanoke , VA ., understand how CAMP Digital can positively impact their business ,” notes Donovan .

“ Our new name readily reflects who we are and what we can do to streamline our customers digital marketing investments and maximize their ROI ,” adds Meg Stapleton . “ CAMP communicates directly with our advertising engine to dynamically distribute compelling offers through digital channels that align with their current business needs in real time . This is particularly important in the industry we support , since home services is a very low interest , high intent category . The average consumer is in the market for less than 72 hours and expects / requires resolution quickly . So , when our customers like Southern Trust and others widely succeed , we do too .”

“ Home Service companies everywhere live and die by calls coming into their call centers . But how consumers find them – and how fast service providers can respond – often determine whose trucks are on the road to revenue versus those idling on the street ,” notes Johnson . “ Our Capacity Managed Marketing ( CMM ) bundles dynamic lead generation , scalable website creation and marketing messaging . And it allows service providers to minimize ad spend , in a strategic package --hence the name CAMP -- Capacity and Marketing Platform .” “ CMM is designed to deliver HVAC technicians , plumbers and electricians , roofers and others the flexibility to price higher – when demand is high – and to price lower when demand is down – in real time . The system also helps better control ad spend : If a company is at capacity , spending is dialed back , saving decision-makers money , time , and reputation .” l FON

Supplier Spotlight Urell Partners with Oil Yeller

Urell , Inc . announced a partnership with Oil Yeller containment products . Serving New England for all heating oil leak detection needs . Oil Yeller manufactures secondary containment pans designed for all sizes of oil tanks available in the North American market . Oil Yeller pans are designed to prevent common leaks and spills from damaging the home or business environment . Located in Watertown , Massachusetts , Urell is a family-owned sales agency founded in 1949 . Specializing in the plumbing and heating industry , Urell has a staff of more than 70 employees . Oil Yeller products are stocked in Urell ’ s 70,000-sq . -ft . warehouse . For more information call ( 617 ) 923-9500 or email info @ urell . com . l FON

30 JANUARY 2023 | FUEL OIL NEWS | www . fueloilnews . com