EMAIL REMAINS A LEADING TOOL FOR FUEL MARKETERS
BY JENNIFER LECLERC Staying on top of marketing trends can be tricky . Some platforms go in and out of style and effectiveness , and some remain strong standouts that provide consistent results . Email marketing remains one of the pillars of any digital marketing strategy , and looking at the facts , it won ’ t be losing touch any time soon .
FAST FACTS ABOUT EMAIL MARKETING
Studies show that email is one of the top forms of marketing . Check out the statistics below to learn why you should be taking email marketing by the horns to promote your business and its services .
Fact # 1 : Email Users Continue to Grow There were 3.9 billion email users worldwide in 2019 , and that number is expected to grow to 4.3 billion by 2023 , according to Statista . Looking at these numbers , using email marketing will allow your company to tap into
this quickly growing audience . If you skip out on email marketing , you ’ ll be missing out on an important opportunity to directly communicate with your customers and your targets .
Fact # 2 : Email Conversion Rates Are High Traffic from email campaigns has an average conversion rate of 4.29 %, which is higher than the averages for traffic from search , direct , and social media , according to WordStream .
Fact # 3 : Email Marketing ROI Pays Off For every dollar you spend on email marketing , you can expect an average return of $ 42 , according to Litmus . That ’ s a higher return than you can anticipate from any other form of marketing — digital or otherwise .
MAKE EMAIL MARKETING YOUR SECRET WEAPON Stick with a consistent email marketing schedule that uses creative and compelling content to keep your brand in front of your customers . You can use specialized targeting to reach users with personalized messages to keep your conversion rates and ROI high . And most importantly , use your email marketing data to measure your strategy ’ s success and make informed decisions when planning future campaigns . l FON
Sources : Business . com , CRM Lab , Forbes , and HubSpot
Jennifer LeClerc is Creative Director of Consumer Focus Marketing a company with almost 20 years ’ experience in the oil heat , propane , and energy industries . Consumer Focus integrates web design , email marketing , search engine optimization ( SEO ), and social media management to create digital marketing campaigns . These complement print and off-line marketing initiatives to designed to help clients achieve their goals and objectives .
20 FEBRUARY 2022 | FUEL OIL NEWS | www . fueloilnews . com