MASSACHUSETTS

In Massachusetts , the Massachusetts Energy Marketers Association ( MEMA ) utilized its NORA funds to fulfill the requirements of the NORA statute . In the areas of consumer education and industry training , MEMA completed statewide media campaigns to advance consumer messaging on clean , renewable Bioheat and energy efficiency using oil-fired heating systems ; created and produced marketing materials for retail heating oil dealers to use with customers to advance Bioheat ® use , announced the introduction of ultra-low sulfur fuel and improve energy efficiency ; and conducted several training sessions to advance the skills of heating technicians , customer service representatives and company owners .

The association also created and implemented a very successful equipment rebate program whereby oil heat customers could access up to $ 650 per household to replace older boilers , furnaces and heating oil storage tanks . The program has assisted over 2,000 homeowners statewide . Finally , the association conducted focus group research with millennials to ascertain their views on oil heat , Bioheat and energy efficiency so that retail heating oil dealers can meet changing consumer demands and concerns .

As part of its requirements under the Association charter and the NORA authorization Act , MEMA provides consumer information on Bioheat fuel on its website at massenergymarketers . org . In 2017 this website was re-developed and is now deviceresponsive for mobile and desktop accessibility . The content and

design were also revised to include additional information for consumers on Bioheat fuel benefits , upgrades , environmental benefits and dealer service as well as assistance programs and the MEMA rebate program . It also features public information on NORA training programs and content for real estate professionals .

MEMA continued its outreach to and education of consumers about the benefits of oilheat and Bioheat fuel and equipment upgrades with a radio campaign targeting Boston and the surrounding areas .

MICHIGAN

A statewide internet campaign brought information to oilheat customers in Michigan . This web-based campaign was done through search engines , social media with content-based advertising which helped to ensure consumers in Michigan understand the value of oilheat . These outreach ads focus on consistent temperature and quick heat , which is clean , safe , reliable and plentiful .

Michigan also ran statewide radio ads directed at the benefits of oilheat and Bioheat . The radio ads hit a cross-section of talk shows and radio networks across the entire state . Michigan ran tv ads on the Michigan Out of Doors statewide tv program . The ad advocates for the advantages of oilheat for home and environment through renewable sources like Bioheat . A full-page ad was placed in the Detroit Tigers and Detroit Red Wings game programs also focusing on the benefits of oilheat being clean , efficient , safe and renewable .

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www . fueloilnews . com | FUEL OIL NEWS | APRIL 2019 21