WHAT ’ S NEXT
| DEEP DIVE |
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WHAT ’ S NEXT
Four beverage categories have shown explosive growth in 2020 , which will set the tone for upcoming cocktail trends in the months and years to come .
OAT MILK
293.7 %
Natural Enhanced Channel
Conventional Channel
345.2 %
MASTERING MIXERS
As people adjusted to indoor dining restrictions this year , at-home bars became a necessity . But you can only make so many cocktails with basic spirits and ingredients found in most kitchens , such as orange juice , milk and cola . You need the latest mixers to up your flavor game and create drinks that rival your local bar or restaurant .
According to alcohol e-commerce platform Drizly , sales of mixers , syrups and bitters have inreased 84 % in 2020 and now account for 11.5 % of the “ extras ” category sale for the year ( which also includes party supplies , ice , food and energy drinks ). The top sellers are listed below .
Shoppers also seek healthy and sustainable options , which are tracked by SPINS in the natural food market . Those categories ’ rise will influence the next wave of trendy drinks you ’ ll want to make at home .
Even Coca-Cola has responded to changing buying patterns , announcing it will discontinue 200 brands . Water and sports drinks are among the deepest cuts , while products like Coca-Cola Zero Sugar , Topo Chico Hard Seltzer and caffeinated seltzer AHA will appear on more shelves nationwide .
CRAFT NON-ALCOHOLIC BEVERAGES
22.5 %
Natural Enhanced Channel
Conventional Channel
31.0 %
SHELF STABLE DRINK MIX
28.6 %
Natural Enhanced Channel
29.1 %
Natural Enhanced Channel - No Sweetners
FASTEST-GROWING MIXERS YEAR-OVER-YEAR
( 2019 VS 2020 ):
Rose ’ s Simple Syrup Filthy Olive Brine Zing Zang Pina Colada Mix Major Peters Margarita Mix Zing Zang Sweet & Sour Mix
Source : Drizly
TOP-SELLING MIXERS IN 2020 ( YTD ):
Tres Agaves Margarita Mix Angostura Bitters Jose Cuervo Classic Lime Original Margarita Mix Zing Zang Bloody Mary Mix Rose ’ s Lime Juice
WATER
Sparkling
14.4 %
Non-carbonated Flavored
15.3 %
22.3 %
Flavored Sparkling
Source : SPINS Natural and Organic Products Research
CHEERS @ HOME • WINTER 2020 | 17