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INDIRECT WINE DESCRIPTORS
Experts often paint a poetic “ word picture ” of a wine ’ s unique flavor to quickly convey complex ideas . This approach relies on subjective judgements , and requires both a deep vocabulary and a vivid imagination .
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This plush , jammy Malbec features notes of violets and dense flavors of boysenberry pie . |
This dark , full-bodied Malbec features strong oak aromas and is not fully dry on the palate . |
DIRECT WINE DESCRIPTORS
In order to evaluate wines objectively , professionals use a short list of terms for assessing wine ’ s key sensory traits . These focus primarily on characteristics which are less subjective and reasonably measurable .
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Indirect wine terms are : Metaphorical , describing a wine by means of comparing it to other experiences . Refer to subjective features that may be perceived differently by each individual .
Most often used as an attempt to convey elusive olfactory scents and flavors .
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Unlimited in number ; imaginative terms that can convey emotion and bias .
Highly effective for motivating sales , as used in wine marketing and wine reviews .
Most useful for one-way communication from a wine professional or expert .
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Direct wine terms are : Specific descriptors that assess wine ’ s primary traits , typically on a low-to-high “ power scale .” Refer to reasonably objective features that most people perceive the same way . Pinpoint and assess broad sensory qualities — how wine looks , tastes , smells and feels . |
Limited in number ; concrete terms that convey less personal bias . Highly effective for comparative analysis , as used in winemaking and wine education . Necessary for meaningful two-way communication with non-experts . |