People like to drink alcohol at sporting events, and options have |
evolved well beyond the standard beer to wine, cocktails, hard |
seltzer and other ready-to-drink beverages. Signature-serve cocktails |
, typically developed in partnership with spirits brands and |
event venues, have been gaining popularity in recent years. |
It’ s not exactly a new trend: The Kentucky Derby’ s Mint Julep, |
which dates back to the 1930s, is the OG of sporting event cocktails |
. Churchill Downs serves about 127,000 Mint Juleps— made |
with bourbon, fresh mint, sugar and crushed ice— during the |
two-day event. The Julep has inspired numerous riffs during the |
famous May horse race. |
The Preakness Stakes— the second jewel of the Triple Crown |
— has its own signature drink, |
the |
Black-Eyed |
Susan. |
Introduced in the 1970s and named after Maryland’ s state flower, it’ s made with bourbon, vodka, orange juice, pineapple juice and sour mix. The Belmont Stakes horse race has had several signature drinks, most recently, the Belmont Jewel, with bourbon, lemonade and pomegranate juice. A new horse-themed drink is the Show Pony, which made its debut this past winter at the 2026 |
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