Cheers Winter 2024 | Page 5

DRINK CULTURE

Drink Experiences : Sushidelic Conveys Cocktails With Style

Sushidelic in New York is not your traditional Japanese restaurant . It combines the eclectic , immersive Kawaii experience of cuteness with the Japanese Harajuku street culture of Tokyo . How ?
A joint venture between commercial sushi robot supplier AUTEC and Asobi Systems ( an entertainment company that manages Japanese pop artists ), Sushidelic , which opened in 2023 , was designed by artist Sebastian Masuda to evoke maximalist impact . For instance , three sizeable hanging cat sculptures named Tasty , Sassy and Cute are surrounded by suspended lipstick chandeliers , mirrored ceilings , rainbow flooring and LED lighting .
The Japanese menu offers both omakase and a la carte items that pair with the cocktails , which are presented in bespoke glassware . Shochu and sake-based drinks include Lovely in Pink , a blend of shochu and lemon soda garnished with raspberries and lychee ; Sugar Plum Spritz , a mix of plum wine and prosecco finished with cranberry , lime , rock candy and glitter ; Strawberry Dreams , strawberry-infused shochu , sweet vermouth , basil and lemon ; and Matcha Tea Tini , shochu , matcha , honey , lemon , and orange bitters , topped with an Instagramable smoke bubble . Mocktails at Sushidelic include Indigo Stardust , lavender syrup , and club soda with lemon ; Zombie Love , pineapple juice , cranberry float , ginger , agave and lime ; and Yuzu Soda , yuzu juice , club soda and agave .
The best part : Each cocktail is delivered via Sushidelic ’ s custom pink conveyor belt ; bringing the real-life aesthetics found in Tokyo to New York . The conveyor belt , which circulates throughout the bar and kitchen , also carries original sculptures by Masuda , such as neon teddy bears , bejeweled red stilettos , pink bow-shaped purses , and a six-course omakase named Pure Imagination .

DAVE & BUSTER ’ S CARRYING ARCHER ROOSE CANNED SB

Sports bar chain Dave & Buster ’ s in August began offering Archer Roose ’ s sauvignon blanc in 150 locations nationwide . The sauvignon blanc , sourced from Chile ’ s Casablanca Valley , has become the canned wine brand ’ s top seller .
How did the Coppell , TX , Dave & Buster ’ s come to selecting the wine for its restaurants ?
Archer Roose ’ s sauvignon blanc , which the company says has a crisp and refreshing profile , earned its spot on the menu after winning a blind taste test conducted at Dave & Buster ’ s . The canned sauvignon blanc elevates the Dave & Buster ’ s gaming and dining experience , offering guests a sophisticated , yet approachable , wine option .
“ At Dave & Buster ’ s , we thrive on creating unforgettable experiences for our guests . Through this new partnership with Archer Roose , we are able to bring wine to our consumers in a format that perfectly matches the vibrant and fun atmosphere of our venues ,” said David Spirito , the chain ’ s vice president of food & beverage . " We are excited to continue to provide a variety of high-quality options for
our family and friends with Archer Roose wine .”
Archer Roose , co-owned by the actress Elizabeth Banks , this past March announced a partnership with g partnership with Regal Cinemas to bring its bubbly and malbec cans to concessions in over 100 theatres nationwide .
The premium canned wine brand also recently collaborated with Cornell University ’ s Food Science Department in a research study titled “ Hydrogen Sulfide Formation in Canned Wines : Variation Among Can Sources ,” which explores the intricate dynamics between wine compositions and different can liners . www . cheersonline . com Winter 2024 • Cheers 5