CONTENTS
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On the Cover :
George Felix , chief marketing officer at Chili ’ s Photography by LAB Photography
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Winter 2022 • Vol . 34 No . 5
21 features
32
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COVER STORY 17 Chili ’ s Bets On The Bar
The casual dining brand rolls out new Happy Hour and bar offerings
By Melissa Dowling
16 The 2022 Beer Growth Brands Supplier of the Year
Anheuser-Busch on maintaining its name-brand classics and evolving with consumer taste with new releases
By Kyle Swartz
21 Betting On Brandy
Unexpected aging regimens and modern
cocktails are breathing new life into the spirit category
By Kelly Magyarics
25 Consumer Convenience , But at What Cost ?
Illegal shipping of beverage alcohol is a growing problem for the industry
By Kyle Swartz
32 What ’ s Hot in Cordials and Liqueurs
How mixologists are using these often undervalued ingredients
By Jamie Stafford
departments
4 First Sip
Highlights from a Prima experience
6 Drink Culture
Fountain-drink-based cocktail recipes , unique red wine picks and pairings , What I ’ m Drinking Now , and more
10 Data Driven
Respondents have a rosier outlook ; plus exclusive consumer survey data By Melissa Dowling
14 Smart Tatics
Strategies to avoid over-serving customers By Shelby Blundell
15 On the Road
A cruise through some of Norwegian Prima ’ s food and beverage options
35 Drinks : Look Into Liqueurs
37 Cheers Wine Panel
Our panel offers up their best wines of 2022
www . cheersonline . com Winter 2022 • 3