RISING STAR

Wine Fast Track Brands

bined the rich heritage of Popeyes ' Louisiana-style cooking with the bold flavors of Tequila Don Julio Reposado, making an iconic tribute to craftsmanship and iconic celebrations.”

This is quintessential social media strategy in 2025: converting real-world moments into consumable digital material.

“ To tap into the celebratory nature of the Big Game, and spotlight our beloved Tequila Don Julio 1942 variant which has become synonymous with celebration, we enlisted DJs John Summit and Dom Dolla to take over Bourbon Street with a public performance,” Harris says.“ Brand fans, Big Game viewers and music lovers flooded the streets to experience the 30−minute set, which later took over social media and made headlines. Between the brand’ s partnership with Popeyes and our spontaneous pop-up on Bourbon Street, we remained top of mind during one of the biggest cultural moments of the year.”

Don Julio also ran impactful live and online programming around the 2024 Oscars, again marketing in the real and digital worlds simultaneously.

“ These moments aren’ t just about visibility, they also allow us to connect with LDA + consumers in relevant and meaningful ways,” Harris says.“ In

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EMPRESS 1908 GIN 42.5 % ALC / VOL. IMPORTED BY DV SPIRITS, AUSTIN, TX. © EMPRESS 1908 GIN 2025. MUST BE LEGAL DRINKING AGE. KEEP YOUR NIGHT EXTRAORDINARY- PLEASE DRINK RESPONSIBLY. www. cheersonline. com Summer 2025 • Cheers 19