BETTER WINES AND BREWS
Walk-On’ s has rolled out a standardized backbar program that focuses on high-velocity spirits that consistently deplete in its system.
the Watermelon Margarita( Red Bull watermelon, Lunazul blanco tequila and lime and agave nectar); the Strawberry Lemon Drop Martini( Deep Eddy lemon vodka, Cointreau, strawberry and lemon nectar); and Eye of the Hurricane( Bacardi Superior rum, Crown Royal Regal Apple whiskey and passion fruit puree). Drink prices range from $ 12 to $ 14.
The chain has also rolled out a standardized backbar program that includes spirits outside of the specialty cocktails, with a focus on high-velocity bottles that consistently deplete in its system, Hagen adds.
“ This approach enables us to feature seasonal [ limited-time offers ] without the need for an overwhelming number of new products, all while keeping a tight grip on the cost of goods and a core of high-velocity products.” Some of the fast-moving spirit brands at Walk-On’ s include Tito’ s, Maker’ s Mark and Casamigos.
“ At the end of the day, our goal is always to increase the quality and consistency, while focusing on providing guests with options that everyone can enjoy.”
– John Hagen, Walk-On’ s senior director of culinary
Cocktails with fresh nostalgic twists on’ 90s favorites, including the Lemon Drop Martini and Espresso Martini, have been popular at Walk-On’ s.
BETTER WINES AND BREWS
Not surprisingly, Hagen says that beer and cocktails drive alcohol sales at Walk-On’ s, comprising more than 80 % of the beverage sales. The company has elevated the wine program to better appeal to the Team Mom guest demographic, however.
“ We have a selection of quality wines including cabs, pinot noir, sauvignon blanc, pinot grigio and chardonnay that exceed what you may expect from a sports bar,” says Hagen.
Wines on the list include Meiomi pinot noir, Bonanza cabernet and Kim Crawford sauvignon blanc.“ We also have offerings starting at $ 8 a glass, which is highly competitive for our competitive set,” he notes.
For beers, Walk-On’ s stocks fan fa- www. cheersonline. com Summer 2025 • Cheers 11