Drink Responsibly
DRINK RESPONSIBLY NEWS
S afe alcohol consumption is a critical goal that requires efforts from the entire industry . Collaboration across the tiers is common . This helps maximize programs intended to reduce dangerous behavior , while spreading communications that can improve and protect public safety . Everybody wins when the industry comes together on this fundamental objective .
RNDC , PERNOD RICARD PROMOTE SAFE RIDE PROGRAM The Republic National Distributing Company ( RNDC ) has partnered with Pernod Ricard ( PRUSA ) to help keep roads safer during celebrations surrounding the St . Patrick ’ s Day holiday . The partnership with RNDC sponsored up to $ 100,000 in $ 10 Uber vouchers that were distributed among RNDC ’ s Jameson markets through March 20 , 2023 .
“ RNDC seeks out opportunities to enhance our Recipe for Responsibility program , encouraging and advocating for responsible consumption ,” said Nick Mehall , CEO and President of RNDC . “ We are proud to partner with Pernod Ricard to make it easy for consumers to make the right choice in safely getting home from their St . Patrick ’ s Day celebrations .”
Riders could claim their $ 10 UBER voucher by visiting a URL link that unlocked the discounted ride . The offer was valid within PRUSA-partnered markets : Indiana , Louisiana , Maryland , Nebraska , New Mexico , North Dakota , Oklahoma , South Dakota , Texas and Washington D . C .
“ We are delighted to partner with RNDC again to bring back the successful Jameson Safe Ride Home program , particularly around St . Patrick ’ s Day , when we know that Jameson will be a part of celebrations with family and friends across the nation ,” said John Barrett , Chief Commercial Officer of Pernod Ricard . “ We have a strong philosophy at Pernod Ricard driving a return on responsibility , ensuring that our premium portfolio of products are not only enjoyed in a convivial setting but also in a responsible manner . This program forms part of our ongoing commitments to eliminate the harmful use of alcohol and drunk driving in particular .”
RNDC is proud to be in the business of selling and distributing premium alcohol beverages , the company said in a press release , adding that , “ however , immoderate , or irresponsible use of alcohol can have serious consequences for RNDC customers , suppliers , associates , the company , and the entire industry .”
This program also encouraged the sharing on social media of the public-safety focused hashtag , # RecipeforResponsibility .
ALCOHOL INDUSTRY UNITES IN ‘ WE DON ’ T SERVE TEENS ’ CAMPAIGN More than 40 associations and companies representing all three tiers of the alcohol industry joined together with community groups to launch “ We Don ’ t Serve Teens ,” an education campaign aimed at continuing progress on reducing underage drinking by stopping teens ’ access to alcohol .
Originally launched in 2006 , We Don ’ t Serve Teens is a national , multi-faceted initiative that invites consumers , businesses and organizations to join together to bring an end to underage drinking . While the campaign has been refreshed , its core message remains “ Don ’ t serve alcohol to teens . It ’ s unsafe . It ’ s illegal . It ’ s irresponsible .”
As part of the campaign , this important underage drinking message will be seen in li- quor stores and restaurants , heard on radio stations and shared by popular online influencers . Parents and other adults are also encouraged to participate by engaging with the campaign online .
“ Underage drinking has declined dramatically , but remains a safety issue for teens that is often overlooked , disregarded , or pushed to the backseat for more pressing concerns ,” said Chris Swonger , President and CEO of the Distilled Spirits Council of the United States ( DISCUS ) and Responsibility . org . “ The We Don ’ t Serve Teens campaign brings a critical mass of public and private entities together to spotlight
“ WE MUST WORK HARDER TO MAKE SURE THAT NO ONE IS SELLING , SERVING , OR SUPPLYING ALCOHOL TO ANYONE UNDER THE LEGAL DRINKING AGE — OURSELVES INCLUDED .”
– Tom Cole , Chairman , Wine and Spirits Wholesalers of America
underage drinking prevention . We have made a lot of progress over the years and fewer teens are drinking alcohol . By working together , we hope to make even more progress on this important issue .”
According to the federally funded Monitoring the Future Study , from 1991 to 2021 , underage drinking declined 71 % among eighth graders , 69 % among tenth graders and 52 % among twelfth graders .
Additionally , by working together , significant strides have been made in reducing access to alcohol . But until underage drinking is eliminated , there is still work to be done , the organization
10 Drink Responsibly 2023