WINE COMEBACK BRANDS
( 000 9-Liter cases ) |
|
|
|
’ 21 /’ 22 |
BRAND |
SUPPLIER |
2021 |
2022P |
% CHG |
Mionetto |
Freixenet Mionetto USA |
890 |
960 |
7.9 % |
Gekkeikan |
Shaw-Ross Int ' l Importers |
630 |
631 |
0.2 % |
Real Sangria ( Cruz Garcia-Real ) |
Shaw-Ross Int ' l Importers |
546 |
565 |
3.5 % |
Sonoma-Cutrer |
Brown-Forman Corporation |
477 |
533 |
11.7 % |
SeaGlass |
Trinchero Family Estates |
438 |
530 |
21.0 % |
CK Mondavi |
C . Mondavi & Family |
405 |
409 |
1.0 % |
Source : The Beverage Information Group ' s 2023 Industry Overview Handbook ( p ) Preliminary
Established Growth
WINE ESTABLISHED GROWTH BRANDS
( 000 9-Liter cases ) |
|
|
|
’ 21 /’ 22 |
BRAND |
SUPPLIER |
2021 |
2022P |
% CHG |
Josh Cellars |
Deutsch Family Wine & Spirits |
4,491 |
5,038 |
12.2 % |
Kim Crawford |
Constellation Brands |
1,805 |
1,830 |
1.4 % |
Meiomi |
Constellation Brands |
1,700 |
1,825 |
7.4 % |
Matua |
Treasury Wine Estates |
741 |
767 |
3.5 % |
Chloe |
The Wine Group |
459 |
525 |
14.4 % |
Campo Viejo |
Pernod Ricard USA |
401 |
406 |
1.2 % |
Source : The Beverage Information Group ' s 2023 Industry Overview Handbook ( P ) Preliminary
Another Shaw-Ross brand , Gekkeikan sake , which earned a Comeback Brand , has been focusing on a range of cocktails made with sake in an attempt to widen distribution across the on-premise spectrum .
“ The new generation of drinkers has been fascinated with craft cocktails for a few years now , and this is something we really want to embrace ” with The Pale in particular , says Kalvin of Shaw-Ross . “ When Sacha Lichine created The Pale rosé in 2021 , he wanted to make a more playful rosé and even designed the bottle to be akin to a spirit bottle , so why not take that inspiration and move it forward ?”
The Pale launched as an off-premise brand , Kalvin says , “ but in 2022 we really wanted to shift the focus and build our on-premise footprint as well . Our strategy was to show the diversity of the brand : Not only is it a great value Provence rosé for by the glass , but it can also be used to make delicious cocktails .”
Campo Viejo , a Pernod Ricard brand from Spain ’ s Rioja region , has been promoting several cocktail recipes made with its wines . For instance , the Established Growth Brand Award winner recently created a tequila-based Rosérita drink that uses its rosé , and a Sparkling Margarita that incorporates its cava .
Sip Sip Hooray , a single-serve , ready-to-drink wine cocktail from Southern Champion , won a Rising Star Award . Made with agave wine , the 13 % ABV RTDs come in Lime Margarita , Mango Margarita and Strawberry Margarita flavors .
Wine Comeback
BUBBLES STILL POP The continued consumer interest in rosé wine and the demand for alternatives to Champagnes helped deliver a Comeback Brand Award for prosecco brand Mionetto , says Enore Ceola , CEO of Freixenet Mionetto USA . “ Prosecco remains a key driver within the sparkling wine category , but domestic and cava options are on the consumer ’ s radar ,” he notes .
It also helps that more consumers are celebrating everyday occasions and milestones with bubbly wines , Ceola says . “ You no longer need to have an occasion or celebratory moment such as a birthday or anniversary — you can have a glass of sparkling just because it is Monday .”
Mionetto , which in 2023 celebrates 25 years in the U . S market ( for more see sidebar on page 30 ), introduced a 375-ml . -bottle format this past year . The half-bottle size provides more options and makes it easier for people to choose sparkling .
The company also leveraged an integrated strategy with a focus on point-of-sales materials and displays , and introduced new content on its social media platforms , says Ceola .
Overall in 2022 , “ Retail trends were mixed due to strong trends in 2020 and 2021 , but higher than in 2019 ,” he notes . “ On-premise had strong performance in select markets and overall across the U . S .”
www . cheersonline . com Summer 2023 • 31