2021 DRINK RESPONSIBLY
INDUSTRY BEST PRACTICES
APRIL IS ALCOHOL AWARENESS MONTH , which provides an opportunity for our industry to share programs and campaigns that ensure adult beverages are sold , marketed and consumed safely and responsibly . That includes new technology to prevent underage sales , encouraging designated drivers and other practices that prevent impaired driving , discourage overconsumption and more .
Alcohol Awareness Month has been organized by the National Council on Alcoholism and Drug Dependence since 1987 , to increase outreach and education regarding the dangers of alcoholism and issues related to alcohol . The campaign originally targeted college-aged students , but has since grown to a national movement to help communities and families .
The beverage alcohol industry has long supported safe practices through its public service advertisements , educational materials at events and training programs . This guide provides an overview of some of those efforts , as well as initiatives run by control states , on-premise operators and off-premise retailers .
Jeremy Nedelka Beverage Group Content Director
TABLE OF CONTENTS
4 Spotlight Q & A
Podcast excerpt with NABCA ’ s David Jackson .
6 Responsibility On- & Off-Premise
How operators and retailers are encouraging safe practices .
10 Suppliers Encourage Responsible Practices
Beer , wine and spirit companies are promoting safe sales , consumption and public health policies .
8 Control States Do Their Part
Agencies balance sales and distribution with education and enforcement programs .
Drink Responsibly 2021 3