GIN CRAFTS A
THE BOTANICAL-BASED SPIRIT FINALLY SHOWS SOME GAINS
or all the interest in classic and craft cocktails , the gin category did not seem to catch fire with consumers . Total gin volume in the U . S . was nearly flat in 2019 , posting a scant decline of . 07 % to just under 9.89 million 9-liter cases . But that ’ s a slight improvement from 2018 when it fell 1.1 %.
By Melissa Dowling
46 • Summer 2021 www . cheersonline . com