Cheers Summer 2021 | Page 37

are down , and people spend less time in stores than they used to . As a result , it ’ s become more important than ever to reach consumers online while they are planning their shopping , and then again when they enter the store or visit a website to purchase .”
As for the on-premise channel , which has been severely impacted by Covid given the widespread closures and restrictions , “ restaurants and bars will come back strong ,” Steffanci predicts . “ We ’ re committed to rebuilding Josh ’ s on-premise presence , as the channel is now beginning to come back strong in most markets ."
In particular , Josh Cellars is investing to drive by-the-glass menu placements , he notes . “ We retained our sales personnel and we are reinstating our budgets , so while others are pulling back , we will be there to provide support .”
WINE RISING STARS
( 000 9-Liter cases )
’ 19 /’ 20
BRAND
SUPPLIER
2019
2020P
% CHG
Barefoot on Tap
E & J Gallo Winery
630
950
50.8 %
California Roots
Trinchero Family Estates
412
475
15.3 %
Z Alexander Brown
DFV Wines
185
212
14.6 %
1924
DFV Wines
140
189
35.0 %
Beringer Brothers
Treasury Wine Estates
88
159
80.7 %
Uptown Wine Cocktails
Southern Champion
8
142
1675.0 %
Locations
E & J Gallo Winery
100
127
27.0 %
Cooper & Thief
Constellation Brands
93
112
20.4 %
Unshackled
Constellation Brands
2
107
5250.0 %
Cupcake Lighthearted
The Wine Group
--
105
--
WineMakers Selection
The Wine Group
--
90
--
Harken
O ' Neill Vintners & Distillers
55
82
49.1 %
Creative Juice
The Wine Group
57
71
24.6 %
Maison No . 9
E & J Gallo Winery
--
50
--
Three Finger Jack
DFV Wines
25
47
88.0 %
Collection
The Wine Group
9
39
333.3 %
Bucket List
The Wine Group
28
35
25.0 %
Kings Of Prohibition
Calabria Family Wines Pty Ltd
24
33
37.5 %
Keynote
The Wine Group
4
29
625.0 %
Martini & Rossi Ready-to-Drink
Bacardi USA
3
28
833.3 %
Flat Top Hills
CK Mondavi & Family
11
26
136.4 %
Tribute
The Wine Group
17
26
52.9 %
La Catrina RTD Wine Cocktails
Bronco Wine Co .
3
19
533.3 %
Outspoken
The Wine Group
12
18
50.0 %
Korbel Prosecco *
Brown-Forman Corporation
--
17
--
Magic Hour
The Wine Group
10
17
70.0 %
Intercept
O ' Neill Vintners & Distillers
4
15
275.0 %
Paintbox
The Wine Group
--
15
--
Sip Sip Hooray
Southern Champion
--
14
--
Silver Gate
The Wine Group
10
11
10.0 %
Source : The Beverage Information & Insights Group
( p ) Preliminary * Awarded based on revised pandemic criteria
www . cheersonline . com Summer 2021 • 37