Cheers Summer 2021 | Page 34

2021 GROWTH
BRANDS WINE
WINE ESTABLISHED GROWTH BRANDS
( 000 9-Liter cases )
’ 19 /’ 20
BRAND
SUPPLIER
2019
2020P
% CHG
Apothic
E & J Gallo Winery
3,490
3,610
3.4 %
Robert Mondavi Private Selection
Constellation Brands
2,212
2,327
5.2 %
Kim Crawford
Constellation Brands
1,365
1,623
18.9 %
Meiomi
Constellation Brands
1,314
1,544
17.5 %
Joel Gott
Joel Gott Wines / Trinchero Family Estates
1,100
1,150
4.5 %
Castello del Poggio
1821 Fine Wine & Spirits
879
970
10.4 %
CK Mondavi & Family *
CK Mondavi & Family
904
957
5.9 %
Real Sangria ( Cruz Garcia - Real )
Shaw-Ross Int ' l Importers
619
630
1.8 %
Noble Vines *
DFV Wines
550
580
5.5 %
Martini & Rossi Vermouth
Bacardi USA
429
518
20.7 %
Prophecy
E & J Gallo Winery
415
445
7.2 %
Chloe
The Wine Group
390
415
6.4 %
Source : The Beverage Information & Insights Group * Awarded based on revised pandemic criteria
WINE COMEBACK BRANDS
( 000 9-Liter cases )
’ 19 /’ 20
BRAND
SUPPLIER
2019
2020P
% CHG
Apothic
E & J Gallo Winery
3,490
3,610
3.4 %
Franzia Winetaps
The Wine Group
22,300
24,000
7.6 %
Barefoot Cellars
E & J Gallo Winery
19,715
20,145
2.2 %
Woodbridge by Robert Mondavi * Constellation Brands
8,567
8,906
4.0 %
Black Box
E & J Gallo Winery
6,850
7,295
6.5 %
Cupcake Vineyards
The Wine Group
2,700
2,950
9.3 %
Dark Horse
E & J Gallo Winery
1,750
1,805
3.1 %
Korbel
Brown-Forman Corporation
1,435
1,490
3.8 %
Barefoot Bubbly
E & J Gallo Winery
1,270
1,365
7.5 %
Ruffino *
Constellation Brands
1,063
1,154
8.6 %
Alamos
E & J Gallo Winery
845
892
5.6 %
Duplin
Duplin Winery
487
563
15.6 %
Sonoma-Cutrer *
Brown-Forman Corporation
227
282
24.2 %
Fre
Trinchero Family Estates
223
253
13.5 %
The Little Penguin
Bronco Wine Co .
120
134
11.7 %
Soleil Mimosa
Southwest Wines
60
70
16.7 %
Source : The Beverage Information & Insights Group * Awarded based on revised pandemic criteria
( p ) Preliminary
( p ) Preliminary
“ Consumers continue to trade up and have high expectations of the brands they choose ,” says Alex Wagner , vice president of communications for the Wine & Spirits Division of Constellation Brands , which won a number of Wine Growth Brands this year . “ Overall , people are willing to spend more on each wine they purchase and expect high quality , great flavor profile and a compelling and engaging brand narrative .”
This trend aligns well with Constellation ’ s The Prisoner Wine Co ., which earned a Fast Track award , she says . “ The portfolio sits within the luxury category ; however , with an approachable tasting profile and consumer proposition that ’ s perfect for the budding consumer , coupled with a layered complexity that is sure to please the established enthusiast .”
Constellation in 2020 expanded The Prisoner label with the addition of The Prisoner Cabernet Sauvignon and The Prisoner Chardonnay , which now accompany the flagship Red Blend wine . “ To introduce these exciting new wines , and support the local hospitality industry during this challenging time , we partnered with Saturday Night Live ’ s Chloe Fineman , and executed a delivery program in New York and nationally with Drizly in the fall ,” Wagner says .
34 • Summer 2021 www . cheersonline . com